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B2B Marketer Job Description

Content.co Editorial
Updated Jul 7, 2020

Here’s a job description template to help you attract the B2B Marketer you are looking for. Feel free to edit it to best suit your needs. To assess potential candidates, do also check out our hiring guide for B2B Marketer, as well as interview questions you might use.

Company Introduction

This is where you make one of the first impressions with prospective hires. In this section, write a short, catchy paragraph about your company. Make sure to provide information about the company culture, company size, key clients, company’s mission, and goals. As well as perks, benefits, office hours, remote working possibilities, and everything else you think makes your company interesting. 

Job Description

As a B2B Marketer, you will be responsible for handling marketing efforts for brand position and awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.

Roles and Responsibilities

  • Design content marketing strategies and set short-term goals.
  • Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
  • Experience working with a sales team in both Sales Enablement and Account-Based Approach.
  • Knowledge of Demand Generation tactics and Lead Conversion principles.
  • Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
  • Skilled in developing value propositions that communicate clear value to targeted audiences.
  • Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
  • Accomplished at leveraging full value from marketing automation processes and tools.

Requirements

  • BSc degree in Marketing or relevant field.
  • 3+ years of marketing experience in a B2B role.
  • Excellent understanding of B2B marketing.
  • Demonstrated ability to manage the budgeting process and use of analytical skills.
  • Proven track record in delivering marketing campaigns that drive sales growth.
  • Ability to remotely create and manage marketing strategies.
  • An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
  • Excellent communication skills to inspire industry partners, staff, and to represent the brands.

Skills

  • B2B Marketing
  • Marketing Campaigns
  • Demand Generation
  • Lead Conversion
  • Content Creation
  • Sales
  • Multivariate Testing

B2B Marketing
Hiring Guide
Job Description Template
B2B

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