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How DBS Develops Cutting-Edge Storytelling
Customer Experience
Digital Marketing
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How DBS Develops Cutting-Edge Storytelling
Subject Matter Experts: Autodesk’s Strategy To Building An Industry Leading Publication
B2B Marketing
Autodesk

Subject Matter Experts: Autodesk’s Strategy To Building An Industry Leading Publication

As Director of Content Marketing and Social Media at Autodesk, Dusty DiMercurio oversees their award-winning publication, Redshift. Get a behind-the-scenes peek into how he works with industry experts and journalists to create best-in-class content.

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How Think with Google Leverages Data for Effective Storytelling
Data
Content Marketing

How Think with Google Leverages Data for Effective Storytelling

Telling compelling stories with data can give your customers tremendous value. Think With Google APAC’s Editor-in-Chief, who oversees 14 markets across the region, shares her lessons with us.

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12 Important Content Strategist Interview Questions and Answers
Content Marketing
Content Strategist

12 Important Content Strategist Interview Questions and Answers

We take you through some of our favourite questions to ask content strategists in interviews.

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Making a Game Out of Lead Generation
Gamification
Lead Generation

Making a Game Out of Lead Generation

This is how Juniper Network’s Yash Suresh won the lead generation game.

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How Being FRANK Won Millennials Over
Customer Experience
Content Marketing

How Being FRANK Won Millennials Over

Seven years after its launch, FRANK by OCBC is still charming youths till today. Their Head of Youth Segment Genevieve Gay reveals how marketers can go further to improve customer experience.

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The Essential Guide to Hiring and Closing Content Strategist Candidates
Content Marketing
Content Strategist

The Essential Guide to Hiring and Closing Content Strategist Candidates

Looking to hire a content strategist? Here’s how you can find one that meets the needs of your company.

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From Viral Campaigns to Customer Obsession: Lessons from Circles.Life
Circles.Life
OoH Marketing

From Viral Campaigns to Customer Obsession: Lessons from Circles.Life

We sat down with Circles.Life’s Carrie Sim to learn more about the strategies behind their successful viral campaigns and their take on providing great customer experiences.

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How DBS Made Data Its Culture
Data
Customer Experience

How DBS Made Data Its Culture

What we spend on says a lot about who we are, and banks are rich with consumer data that can reveal our everyday behaviour. In Singapore, DBS Bank is trying to use this data to make their customer’s lives better.

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How to Craft Your Content Strategist Job Description to Find Winning Candidates
Content Marketing
Content Strategist

How to Craft Your Content Strategist Job Description to Find Winning Candidates

To make things easier for you, we’ve put together a job description template for a content strategist.

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Putting an End to the Sales-Marketing Rivalry: Strategies from IBM, Huawei and Accenture
B2B Marketing
Sales Enablement

Putting an End to the Sales-Marketing Rivalry: Strategies from IBM, Huawei and Accenture

Sales and marketing are often seen to work in silos. However, as firms become more interconnected than ever, well-married sales and marketing teams are becoming a vital component of every brand. Here, we discuss how brands can bridge the gap.

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How Couchbase Grew Its Average Deal Size by 13X with Account-Based Marketing
Account Based Marketing
B2B Marketing

How Couchbase Grew Its Average Deal Size by 13X with Account-Based Marketing

With all the promise of account-based marketing, we dig deeper into how one tech company turned this B2B marketing strategy into real quantifiable results by putting the customer first.

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New Name, Same Mission
Company Updates
Press

New Name, Same Mission

We’ve spent the last year and a half working hard to provide brands with the best content through Bolt. With this new year, we look to continue helping brands and content creators as Content.co.

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