Latest Post
How to Run AB Testing in Google Ads and Google Optimize
AB Testing
Google AdWords
Read More

How COVID-19 Has Changed Healthcare Communications On Social Media

Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an “everything virtual” culture, there has been growing interest in accelerating digital communications with customers.

Read More

How to Find the Right PPC Agency: A Step-by-Step Guide

No matter whether you want to hire a PPC agency, performance marketing agency, SEM agency, or any other team of digital marketing specialists, many things can go wrong. Look out for threats and opportunities, billing models comparisons and other hints on how to choose the right marketing contractors.

Read More

How to Use the Right Customer Data for Personalized Marketing

Looking for personalized marketing examples? Take a look at how brands are using the right customer data for personalization across online channels.

Read More

How to Optimize Your Content for Google Featured Snippets

Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.

Read More

Agile Marketing Could Be the Way Forward in Challenging Times

Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime. Armed with data and analytics, agile teams are enabled to plan and respond to what the customer wants and how they experience the product or service.

Read More

Subject Matter Experts: Autodesk’s Strategy To Building An Industry Leading Publication

As Director of Content Marketing and Social Media at Autodesk, Dusty DiMercurio oversees their award-winning publication, Redshift. Get a behind-the-scenes peek into how he works with industry experts and journalists to create best-in-class content.

Read More

How Think with Google Leverages Data for Effective Storytelling

Telling compelling stories with data can give your customers tremendous value. Think With Google APAC’s Editor-in-Chief, who oversees 14 markets across the region, shares her lessons with us.

Read More

Making a Game Out of Lead Generation

This is how Juniper Network’s Yash Suresh won the lead generation game.

Read More

How DBS Develops Cutting-Edge Storytelling

Karen Ngui, Head of Strategic Marketing & Communications DBS, and her team discuss their success in better connecting with customers through their franchise, SPARKS.

Read More
Load More Insights