Insights

How DBS Develops Cutting-Edge Storytelling

Content.co Editorial
Karen Ngui, Head of Strategic Marketing & Communications DBS, and her team discuss their success in better connecting with customers through their franchise, SPARKS.
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Subject Matter Experts: Autodesk’s Strategy To Building An Industry Leading Publication

Content.co Editorial
As Director of Content Marketing and Social Media at Autodesk, Dusty DiMercurio oversees their award-winning publication, Redshift. Get a behind-the-scenes peek into how he works with industry experts and journalists to create best-in-class content.
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12 Important Content Strategist Interview Questions and Answers

Content.co Editorial
We take you through some of our favourite questions to ask content strategists in interviews.
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How Think with Google Leverages Data for Effective Storytelling

Content.co Editorial
Telling compelling stories with data can give your customers tremendous value. Think With Google APAC's Editor-in-Chief, who oversees 14 markets across the region, shares her lessons with us.
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Making a Game Out of Lead Generation

Content.co Editorial
This is how Juniper Network's Yash Suresh won the lead generation game.
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How Being FRANK Won Millennials Over

Content.co Editorial
Seven years after its launch, FRANK by OCBC is still charming youths till today. Their Head of Youth Segment Genevieve Gay reveals how marketers can go further to improve customer experience.
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The Essential Guide to Hiring and Closing Content Strategist Candidates

Content.co Editorial
Looking to hire a content strategist? Here's how you can find one that meets the needs of your company.
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How DBS Made Data Its Culture

Content.co Editorial
Consumer banking is an industry rich with transactional and demographic data: what we spend on says a lot about who we are. However, the difficulty of cross-team collaboration and the highly regulated nature of financial institutions has made it challenging for banks to serve their customers better with this rich trove of behavioural knowledge.
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From Viral Campaigns to Customer Obsession: Lessons from Circles.Life

Content.co Editorial
We sat down with Circles.Life’s Carrie Sim to learn more about the strategies behind their successful viral campaigns and their take on providing great customer experiences.
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How to Craft Your Content Strategist Job Description to Find Winning Candidates

Content.co Editorial
To make things easier for you, we've put together a job description template for a content strategist.
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Putting an End to the Sales-Marketing Rivalry: Strategies from IBM, Huawei and Accenture

Content.co Editorial
Sales and marketing are often seen to work in silos. However, as firms become more interconnected than ever, well-married sales and marketing teams are becoming a vital component of every brand. Here, we discuss how brands can bridge the gap.
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How Couchbase Grew Its Average Deal Size by 13X with Account-Based Marketing

Content.co Editorial
With all the promise of account-based marketing, we dig deeper into how one tech company turned this B2B marketing strategy into real quantifiable results by putting the customer first.
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New Name, Same Mission

Content.co Editorial
We’ve spent the last year and a half working hard to provide brands with the best content through Bolt. With this new year, we look to continue helping brands and content creators as Content.co.
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