Insights

Customer Experience
Digital Marketing

How DBS Develops Cutting-Edge Storytelling

Karen Ngui, Head of Strategic Marketing & Communications DBS, and her team discuss their success in better connecting with customers through their franchise, SPARKS.
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Subject Matter Experts
Content Strategy

Subject Matter Experts: Autodesk’s Strategy To Building An Industry Leading Publication

As Director of Content Marketing and Social Media at Autodesk, Dusty DiMercurio oversees their award-winning publication, Redshift. Get a behind-the-scenes peek into how he works with industry experts and journalists to create best-in-class content.
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Content Strategist
Content Marketing

12 Important Content Strategist Interview Questions and Answers

We take you through some of our favourite questions to ask content strategists in interviews.
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Data
Content Marketing

How Think with Google Leverages Data for Effective Storytelling

Telling compelling stories with data can give your customers tremendous value. Think With Google APAC's Editor-in-Chief, who oversees 14 markets across the region, shares her lessons with us.
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Gamification
Lead Generation

Making a Game Out of Lead Generation

This is how Juniper Network's Yash Suresh won the lead generation game.
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Content Marketing
Customer Experience

How Being FRANK Won Millennials Over

Seven years after its launch, FRANK by OCBC is still charming youths till today. Their Head of Youth Segment Genevieve Gay reveals how marketers can go further to improve customer experience.
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Content Strategist
Hiring Guide

The Essential Guide to Hiring and Closing Content Strategist Candidates

Looking to hire a content strategist? Here's how you can find one that meets the needs of your company.
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Data
Customer Experience

How DBS Made Data Its Culture

Consumer banking is an industry rich with transactional and demographic data: what we spend on says a lot about who we are. However, the difficulty of cross-team collaboration and the highly regulated nature of financial institutions has made it challenging for banks to serve their customers better with this rich trove of behavioural knowledge.
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Customer Experience
OOH Marketing

From Viral Campaigns to Customer Obsession: Lessons from Circles.Life

We sat down with Circles.Life’s Carrie Sim to learn more about the strategies behind their successful viral campaigns and their take on providing great customer experiences.
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Content Strategist
Content Marketing

How to Craft Your Content Strategist Job Description to Find Winning Candidates

To make things easier for you, we've put together a job description template for a content strategist.
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Sales Enablement
B2B Marketing

Putting an End to the Sales-Marketing Rivalry: Strategies from IBM, Huawei and Accenture

Sales and marketing are often seen to work in silos. However, as firms become more interconnected than ever, well-married sales and marketing teams are becoming a vital component of every brand. Here, we discuss how brands can bridge the gap.
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Account Based Marketing
B2B Marketing

How Couchbase Grew Its Average Deal Size by 13X with Account-Based Marketing

With all the promise of account-based marketing, we dig deeper into how one tech company turned this B2B marketing strategy into real quantifiable results by putting the customer first.
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Company Updates
Product Updates

New Name, Same Mission

We’ve spent the last year and a half working hard to provide brands with the best content through Bolt. With this new year, we look to continue helping brands and content creators as Content.co.
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