Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime. Armed with data and analytics, agile teams are enabled to plan and respond to what the customer wants and how they experience the product or service.
As Director of Content Marketing and Social Media at Autodesk, Dusty DiMercurio oversees their award-winning publication, Redshift. Get a behind-the-scenes peek into how he works with industry experts and journalists to create best-in-class content.
Telling compelling stories with data can give your customers tremendous value. Think With Google APAC’s Editor-in-Chief, who oversees 14 markets across the region, shares her lessons with us.
This is how Juniper Network’s Yash Suresh won the lead generation game.
Karen Ngui, Head of Strategic Marketing & Communications DBS, and her team discuss their success in better connecting with customers through their franchise, SPARKS.
This interview questions guide focuses on informing digital marketing hiring managers on the top how-tos and important things to look out for, from successful companies and startups.
We take you through some of our favourite questions to ask content strategists in interviews.
Seven years after its launch, FRANK by OCBC is still charming youths till today. Their Head of Youth Segment Genevieve Gay reveals how marketers can go further to improve customer experience.
Looking to hire a content strategist? Here’s how you can find one that meets the needs of your company.
We sat down with Circles.Life’s Carrie Sim to learn more about the strategies behind their successful viral campaigns and their take on providing great customer experiences.
What we spend on says a lot about who we are, and banks are rich with consumer data that can reveal our everyday behaviour. In Singapore, DBS Bank is trying to use this data to make their customer’s lives better.
To make things easier for you, we’ve put together a job description template for a content strategist.
Sales and marketing are often seen to work in silos. However, as firms become more interconnected than ever, well-married sales and marketing teams are becoming a vital component of every brand. Here, we discuss how brands can bridge the gap.
With all the promise of account-based marketing, we dig deeper into how one tech company turned this B2B marketing strategy into real quantifiable results by putting the customer first.
We’ve spent the last year and a half working hard to provide brands with the best content through Bolt. With this new year, we look to continue helping brands and content creators as Content.co.