Amazon Marketing Specialist Job Description

Here’s a job description template to help you attract the Amazon Marketing Specialist you are looking for. Feel free to edit it to best suit your needs.

Company Introduction

This is where you make one of the first impressions with prospective hires. In this section, write a short, catchy paragraph about your company. Make sure to provide information about the company culture, company size, key clients, company’s mission, and goals. As well as perks, benefits, office hours, remote working possibilities, and everything else you think makes your company interesting. 

Job Description

The Amazon Marketing Specialist will ideate, implement, and analyze best online marketing statements through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting.

Roles and Responsibilities

  • Create and manage digital ad campaigns to meet company targets.
  • Create and optimize marketing campaigns and strategies for multiple international markets simultaneously.
  • Optimize budgets and spend according to ad performance.
  • Liaise between sales, external partners, US marketing, and the account to effectively execute retailer-specific merchandising and promotional initiatives.
  • Analyze data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics.
  • Provide regular performance reports to supervisors.
  • Make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends.
  • Document clearly defined action steps and recommendations.

Requirements

  • Proven work experience as an Amazon Marketing Specialist.
  • Hands-on e-commerce or online marketplace experience.
  • Knowledge of Amazon Vendor Central and paid advertising experience (pay per click) is a plus.
  • Digital Marketing Experience.
  • Advanced Excel knowledge and skills.
  • Excellent written and verbal communication skills.
  • Strong analytical and data interpretation skills.
  • Strong ability to multitask.

Skills

  • Advanced Excel Skills
  • Communication Skills
  • Analytical
  • Data Interpretation Skills
  • Digital Marketing
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Job Description Template
Amazon
Amazon Marketer
Amazon Marketing