Hire Digital launched an online event on Agile Marketing to discuss the current environment and how the agile approach can help teams to weather the storm. The session’s speaker is Eileen Chan, our Commercial Director who has worked with dozens of marketing teams at Hire Digital.
In the first part, we covered the benefits of agile marketing. In the second part, we walked through key agile team setups and options open to marketing and digital teams in different industries.
Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.
Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime. Armed with data and analytics, agile teams are enabled to plan and respond to what the customer wants and how they experience the product or service.
As Director of Content Marketing and Social Media at Autodesk, Dusty DiMercurio oversees their award-winning publication, Redshift. Get a behind-the-scenes peek into how he works with industry experts and journalists to create best-in-class content.