Work With High Performing Talents On Demand

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Wayne Cheong

Wayne Cheong

Digital Marketer

CMO at large for various APAC startups.

As CMO At-large for various startups in China, Japan, and Singapore, Wayne Cheong oversees marketing operations including strategy, research, brand management, and advertising for consumer products and business solutions across the APAC region. He has over ten years of professional experience in social e-commerce, omnichannel retail, tech startup, blockchain financial services, digital marketing, and analytics domain. Previously, he has worked at Facebook c/o Cognizant in people management positions, including leading their digital operations in APAC. Wayne has also spoken at regional events, like Web Analytics Consultant Association (WACA) Japan, to improve digital marketing access and Facebook Ads and Analytics literacy in Jakarta, Indonesia and represented the community at global tech festivals such as SXSW in Austin, Texas.

Strategy
Digital Marketing
Business Intelligence
Research
Advertising
Analytics
Facebook Marketing
Brand Management
Social Media Optimization
Sales And Marketing Content
Facebook Ads
Omnichannel
Social Media Marketing
Customer Insights
Business Development
Digital Training
Wayne Cheong

Wayne Cheong

CMO at large for various APAC startups.

Digital Marketer

Wayne is Available for Projects

Work with Wayne

Employment Highlights

Web Analytics Consultant, Digital Marketing & Master Trainer

Web Analytics Consultants Association

July 2017 - Present (3 years 4 months)

Chief Marketing Officer At-large

OOOBTC

March 2019 - Present (2 years 8 months)

Director of Digital & Social Media Strategy

Ringfinger Co.

December 2017 - Present (3 years 11 months)

Digital Analytics, Insight and Optimization & APAC Representative Partner

Webtrekk

January 2017 - Present (4 years 10 months)

2 More Entries

Education Highlights

Bachelor of Commerce

Curtin University of Technology

January 1998 - December 2000 (3 years 11 months)

Diploma

Ngee Ann Polytechnic

January 1994 - December 1998 (5 years 11 months)

Resume

Web Analytics Consultant, Digital Marketing & Master Trainer

Web Analytics Consultants Association

July 2017 - Present (3 years 4 months)

Web Analytics Consultant Association (WACA) provides courses for web analytics and digital marketing.

  • Spoke at regional events to improve digital marketing access and Facebook Ads and Analytics literacy in Jakarta, Indonesia and represented the community at global tech festivals such as SXSW in Austin, Texas.
  • Helped clients create and implement ways to better utilize their websites.

Chief Marketing Officer At-large

OOOBTC

March 2019 - Present (2 years 8 months)

OOOBTC is a centralized cryptocurrency exchange located in Singapore, headquartered in China.

  • Oversaw the planning, development, and execution of marketing and advertising initiatives.
  • Generated revenue by increasing sales through successful marketing using market research, pricing, product marketing, marketing communications, advertising, and public relations.

Director of Digital & Social Media Strategy

Ringfinger Co.

December 2017 - Present (3 years 11 months)

Ringfinger Co. is a company that supports brands, agencies, small-medium business owners, and entrepreneurs to reach momentum in the digital marketing era.

  • Worked for marketing ROI optimization, customer journey analytics, and data integration for better insights projects all over APAC, including China, Hong Kong, Philippines, Thailand, Malaysia, Indonesia, Singapore, and Australia.
  • Worked in both in-house and agency roles with many large organisations in B2B and B2C markets across multiple channels to develop deep and actionable customer insights to transform their business performance.

Digital Analytics, Insight and Optimization & APAC Representative Partner

Webtrekk

January 2017 - Present (4 years 10 months)

Webtrekk is an analytics and marketing intelligence provider headquartered in Berlin, which expanded its international operations into the Asia-Pacific region with the opening of local representation in Singapore.

  • Worked as APAC partner for Webtrekk.
  • Partnered with agencies and account managers covering different regions, verticals and company sizes, influencing deals up to a total of $25 to $100,000.
  • Received customer commendation for guidance during product evaluation.
  • Conducted more than 20 product demos and training live or through webinars.
  • Represented Webtrekk for a product demo during agency event which hosted up to 20 people.
  • Published a total of 12 digital analytics articles on LinkedIn.
  • Achieved pre-sales technical certifications within three months.

Chief Marketing Officer

iMin Technology

November 2018 - April 2019 (5 months)

iMin Technology is an intelligent business solutions provider.

  • Oversaw marketing operations, including strategy, research, brand management, and advertising for iMin’s consumer products and business solutions across six countries in the APAC region.
  • Created the strategy for social - for both short-term campaigns and longer-term plans for three international brands under the iMin Technology umbrella and their core products such as iMin (desktop, mobile, self-ordering POS), Neostra Electronics (tablets, touch-screen enabled computers and hardware) and Soma Solutions (pos software, analytics and cloud).
  • Evangelized social strategies and standing up in front of senior clients, partners, and agency teams and educate them on why social is so important for their business.

Digital Operations Team Manager (Contingent Worker)

Facebook

July 2016 - December 2016 (5 months)

Facebook, Inc. is an American online social media and social networking service company.

  • Managed, coached, and developed a regional team of data analysts to reach team development goal and minimize repeated efforts.
  • Led operation execution and analytics projects from initial client contact to support delivery.
  • Managed timeline/expectation.
  • Utilized SQL, Excel, and Tableau to extract, analyze, and illustrate operational data.
  • Created data visualizations and dashboards to present and communicate important findings with stakeholders and global teams.

Education

Bachelor of Commerce, Information Technology

Curtin University of Technology

January 1998 - December 2000 (3 years 11 months)

Diploma, Computer Studies

Ngee Ann Polytechnic

January 1994 - December 1998 (5 years 11 months)