Thu Trinh

• Managed the overall execution, performance, and effectiveness of digital marketing strategies.
• Drove growth in new customer acquisition programs through innovative strategies and meticulous execution.
• Analyzed customer behavior data to report on effectiveness of existing initiatives and identify new opportunities.

• Led all the initiatives to drive Skyscanner’s app growth in India and Philippines, including user acquisition and retention; achieved more than 120% YOY growth in-app revenue and 50% YOY growth in organic app acquisition.
• Achieved more than 100% YOY revenue growth for Skyscanner in Vietnam with main focus on SEO and social campaigns.
• Identified growth trends and user insights by using data analytics tools such as Tableau, Excel, SQL, and PowerBI.
• Conducted user research interviews to deliver insights to create product-market fit in Vietnam.
• Participated in squad and company-wide knowledge sharing session across the globe to develop expertise on product management, social, SEO, affiliate, and mobile app marketing.

Ematic Solutions is a Singapore-based SaaS company that helps marketers improve their performance across digital marketing channels.

• Managed all the customer accounts in Vietnam and Singapore market, including Lovebonito, Zilingo, Adayroi, Vietnamworks, eBay Vietnam, and Tiki to help them develop their email marketing strategies and grow user’s database by 120% MoM. 
• Worked closely with clients’ s CTO and CMO on user data management and CRM system building to develop lifecycle campaign, onboarding campaign, and customer segmentation. 
• Conducted A/B testing and optimization on all email campaigns to improve open, clickthrough and conversion rates.
• Collaborated with customer success team members to constantly deliver performance for the customers. 
• Developed strategic ROI-based proposals to prospect customers.

TPBank provides commercial banking products and services in Vietnam.

• Managed all the digital marketing activities of the bank to increase the sales lead through the website, from 1,000 applications in March 2016 to more than 5,000 applications in September 2016.
• Configured all the Google Analytics report, goal setting to measure and improve UI/UX of TPBank’s website to increase the conversion rate by 300%.
• Partnered and supervised the agencies activities on paid marketing channels, including Google Search, Google Retargeting with budget of $12,000/month. After two months, the performance of those channels met 200% of visit target and sales target while still saved 40% of advertising budget.
• Worked closely with the product marketing team to supervise the media plan for product marketing program, including local display ads and Facebook advertising.
• Developed SEO strategy, including technical and content needs to drive organic traffic.
• Built email marketing strategy to utilize big data and enhance customer relationship.

Leflair is a premium e-commerce website for women, men, kids, and home. 

• Configured campaign and website analytics for Leflair.vn from the beginning, including Facebook ads management, Google Analytics, and Google Tag Manager. 
• Managed all digital marketing channels in Leflair.vn, including monthly planning, implementation, monitoring optimization, analysis and reporting, and Key Performance Index. Channels included SEM (Google AdWords and SEO), social media (Facebook, Google+, and Instagram), email marketing, and display advertising. 
• Brainstormed the viral campaign and partnership campaign to increase the subscription base of Leflair.vn. 
• Analyzed the contribution model between channels in Google Analytics, identifying first click conversion/assisted click conversion in each channel.
• Reviewed customers booking behavior and website visit path to utilize the characteristics of each channel. Coordinated with other teams to support general marketing activities.

Mytour.vn is an online travel agency that offers online hotel, tour, and ticket booking platform. It belongs to Recruit Holdings from Japan.

• Managed all digital marketing accounts in Mytour.vn, including monthly planning, implementation, monitoring optimization, analysis and reporting with given budget of less than $40,000/month and Key Performance Index. Channels included SEM (Google AdWords), social media (Facebook, Google+, and Twitter), YouTube, email marketing, and display advertising.
• Analyzed the contribution model between channels, identifying first click conversion/assisted click conversion in each channel and customers booking path to utilize the characteristics of each channel.
• Collaborated with the design team to provide insightful and strategic value to creative work.
• Partnered strategically with many international digital agencies such as Google, Criteo, Sociomantic, and VEinteractive to set up and manage the display ads (retargeting) campaigns.
• Analyzed and provided monthly report on customer behavior and social content trend. Discovered and identified areas for improvement of marketing efforts.
• Developed training materials and coached marketing team with five members.
• Coordinated with other teams to support general marketing activities.