Suraj Karakulath

• Managed end-to-end digital marketing for a startup specializing in AI chatbots.
• Ranked a newly created webpage #1 on Google for a strategically chosen and researched keyword.
• Generated 245 organic leads in the process from April to October (100% growth over previous period).
• Managed and optimizing Google Ads campaigns to net 196 leads (66% growth over previous period).
• Created a ~15-page guide on Design Thinking, UI/UX and Digital Storytelling for IMDA PIXEL (through Content.co).
• Helped revamp website pages to optimize for search engines for NEC Asia Pacific (through Content.co).
• Published ad-hoc thought leadership and how-to articles as a freelance contributor for Appier.

WorldQuant is a global hedge fund and quantitative investment management firm headquartered in Old Greenwich, Connecticut.

• Managed the firm’s content marketing, working with the Brand team in the U.S.
• Published thought leadership content with quant researchers across the firm.
• Grew Facebook audience by 1209 and LinkedIn followers by 72.26%.
• Generated 8000+ registrations for a global competition through Facebook and LinkedIn campaigns.
• Managed vendors to produce video content for competitions and recruitment events.
• Conducted social listening and competitor analysis to drive brand strategy.
• Set up reporting frameworks on Google Analytics to monitor content performance.
• Covered WorldQuant's internal events and conferences for the quarterly journal.
• Prepared workflows, templates, and guidelines for internal wiki management.
• Built relationships and provided digital support to Asia and Europe offices. 

I worked as an independent digital marketing consultant for a local content marketing agency IMMedia and their clients as well as the Taiwanese artificial intelligence company Appier.

• Managed content strategy and creation with writers, designers, and partners (Trax).
• Published an eBook on Computer Vision for Trax, helping them win at the Marketing Magazine Awards 2019.
• Provided content counsel for clients to develop editorial and social calendars.
• Commissioned surveys with market research analysts for owned research (Trax).
• Published ghostwritten articles for various clients (Appier, F5, Trax, Singtel). 

King Content was a multi-award-winning global content marketing agency, recognised for end-to-end content marketing.

• Managed content strategy, production, and reporting for 18 client accounts.
• Commissioned over 300 editorial briefs to contributors and edited submissions.
• Exceeded CTR goals by 36% for Singtel myBusiness Tech blog.
• Gained 1000 times more engagement for Singtel DataSpark LinkedIn Page.
• Conducted SEO keyword research, content audits, social, and competitor listening.
• Reported on content performance using analytics tools to deliver insights.
• Owned and tracked client budgets over S$800,000 to deliver projects on scope.
• Trained clients and colleagues on content marketing best practices.
• Received Hero of the Month award twice, in recognition of servicing and editorial quality.
• Coordinated global HubSpot email campaigns, case studies, and award submissions.
• Expanded contributor base by recruiting new freelancers, creatives, and journalists. 
• Clients: Singtel, DataSpark, HP, Google, Yahoo, Changi Airport Group, V-Key, AIA, F5 Networks, Trax, DBS, NUS, and FedEx.

GetIT provides marketing solutions for technology companies.

• Produced videos, eBooks, infographics, microsites, blogs, eDMs, and case studies.
• Managed social media editorial schedules and publishing on relevant channels.
• Supported BDM in creative ideation for preparing RFQ responses and pitch decks.
• Contributed SEO articles on B2Bento, a marketing and thought leadership blog. 
• Clients: Cisco, EMC, Orange Group, Dimension Data, Cognizant, and CyberSource.

Veev is a Singapore-based provider of creative eLearning solutions for K-12 education, and adult learning and development, for schools and organizations.

• Designed and developed eLearning modules, apps, instructional videos, and quizzes.
• Managed writers, designers, animators, and programmers to produce creative assets.
• Provided subject matter expertise to script and storyboard Math and Science content.
• Introduced project management tools like Trello to streamline production. 
• Clients: NUH, MINDEF, Marina Bay Sands, and MOE (Thailand and Singapore).