Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Summer Lee

Summer Lee

Social Media Marketing Expert

Former social media team lead at Charles & Keith Group.

Summer Lee has seven years of digital marketing, social media, and brand management experience, having worked for big brands and companies such as L’Oreal Singapore, Carat Media, and Resorts World Sentosa. At Charles & Keith Group, she has conceptualized and implemented social media strategies and campaigns, handled the budget planning for all social media channels, managed social content calendar, and developed a localized content strategy with the country teams for Japan, Taiwan, Korea, UK, US, and Australia. In 2016, Summer achieved Gold for integrated SPH Media buy for Tripartite Alliance for Fair Employment Practice (TAFEP) Fair@Work campaign.

Social Media Marketing
Digital Marketing
Brand Management
Social Media Strategy
Content Planning
Content Strategy
Facebook Marketing
Instagram Marketing
Media Buying
Campaign Management
Product Marketing
Performance Marketing
E-Commerce Marketing
Digital Advertising
Influencer
Summer Lee

Summer Lee

Former social media team lead at Charles & Keith Group.

Social Media Marketing Expert

Summer is Available for Projects

Work with Summer

Employment Highlights

Product Manager

L’Oreal Singapore

March 2019 - July 2019 (4 months)

Assistant Marketing Manager, Social Media

Charles & Keith

June 2016 - March 2019 (3 years 9 months)

Media Planner

Carat Singapore

October 2015 - October 2016 (1 year)

Senior Marketing Executive

Resorts World Sentosa

July 2012 - September 2015 (3 years 2 months)

Education Highlights

Bachelor of Business Administration

National University of Singapore

August 2009 - July 2012 (3 years 11 months)

Resume

Product Manager

L’Oreal Singapore

March 2019 - July 2019 (4 months)

  • Managed integrated marketing campaigns for YSL Beauté Singapore.
  • Planned, executed, and managed 360 marketing plans for new product launches, including trade marketing, CRM marketing, and integrated media planning.

Assistant Marketing Manager, Social Media

Charles & Keith

June 2016 - March 2019 (3 years 9 months)

  • Acted as the social media team lead at Charles & Keith.
  • Managed professional social media accounts.
  • Handled the conceptualization, implementation, and budget planning of O2O (online-to-offline) social media strategies and campaigns.
  • Analyzed daily and quarterly reports to review strategies and campaigns implemented to optimize results and achieve KPIs.
  • Implemented social insights and listening tool to develop benchmarks and monitor the performance of owned and competitors’ social media platforms.
  • Conceptualized and implemented localized contents strategy with the country teams for Japan, Taiwan, Korea, United Kingdom, United States, and Australia.
  • Optimized social media channels and contents to increase follower base, engagement, reach, traffic, and e-commerce revenue.

Media Planner

Carat Singapore

October 2015 - October 2016 (1 year)

  • Managed clients from different industries, including FMCG, airlines, government, and telecommunications.
  • Developed successful campaigns for clients to achieve their business objectives.
  • Oversaw digital and social media marketing campaigns, and familiar with offline platforms.
  • Enacted optimizations to improve ROI and achieve clients’ strategic goals. 

Senior Marketing Executive

Resorts World Sentosa

July 2012 - September 2015 (3 years 2 months)

  • Acted as the key company representative liaising with Universal Studios and its licensed partners such as DreamWorks Animation, HASBRO, Sesame Workshop, to name a few.
  • Streamlined the approval submissions for RWS marketing campaigns such as movie collaborations with Jurassic World and Minions. 
  • Worked closely with local and international partners such as Singapore Tourism Board (STB), MediaCorp and international media partners from Southeast Asia, Greater China, and India for the execution of content marketing opportunities in Universal Studios Singapore (USS). 

Education

Bachelor of Business Administration, Marketing

National University of Singapore

August 2009 - July 2012 (3 years 11 months)