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Sotirios Seridis

Sotirios Seridis

Paid Search Specialist

Handled Etihad Airways, Volkswagen and IBM accounts.

Sotirios Seridis is a digital marketing professional with ten years of experience across all digital specialties, including performance marketing, PPC, SEO, media planning, data analytics, UI/UX consultation, and e-commerce. He has worked for global leading media agencies like HAVAS, MediaCom, PHD, WPP, and Omnicom and numerous startups in major regional hubs such as London, Dubai, and Singapore. He also has built two digital performance departments from the ground-up and managed countless digital campaigns for a diverse portfolio of local and multinational companies like Unilever, Volkswagen, Google, and Etihad Airways. At General Assembly Singapore, he works as a digital marketing instructor across an array of topics, including Google AdWords, Facebook and Instagram advertising, SEO training for startups, e-commerce best practices, and digital analytics.

Digital Marketing
Performance Marketing
Digital Strategy
Digital Analytics
Data Analytics
Media Planning
PPC
SEO
UI Design
UX Design
E-Commerce Marketing
Email Marketing
Mobile Advertising
Paid Search
Paid Social
Facebook Marketing
Instagram Marketing
Google AdWords
Bing Ads
DoubleClick Search
Kenshoo
HTML5
Programmatic
Google Analytics
Adobe Analytics
Tableau
Google Tag Manager
Python
SQL
Sotirios Seridis

Sotirios Seridis

Handled Etihad Airways, Volkswagen and IBM accounts.

Paid Search Specialist

Sotirios is Available for Projects

Work with Sotirios

Employment Highlights

Digital Marketing Instructor

General Assembly

November 2017 - Present (3 years)

Regional Associate Director

PHD Media

October 2016 - January 2018 (1 year 3 months)

Digital Marketing Consultant

Independent

May 2016 - September 2016 (4 months)

Head of Search

Hug Digital

March 2014 - May 2016 (2 years 2 months)

3 More Entries

Education Highlights

Master of Science

Cardiff University

September 2010 - September 2011 (1 year)

Resume

Digital Marketing Instructor

General Assembly

November 2017 - Present (3 years)

  • Planned, developed, and delivered digital marketing training curriculum, workshops, and boot camps.
  • Taught across an array of topics, including Google AdWords, Facebook and Instagram advertising, SEO training for startups, e-commerce best practices, digital analytics, and user experience.

Regional Associate Director

PHD Media

October 2016 - January 2018 (1 year 3 months)

  • Led a team of five digital performance executives, responsible for the strategy and implementation of Unilever’s paid search, SEO, and e-commerce activities across APAC and Africa.
  • Collaborated with global PHD, Resolution, and Unilever teams to deliver bespoke digital strategies for multiple key Unilever brands.
  • Automated digital analytics, reporting, and data visualization across all market APAC markets.
  • Streamlined data analysis to identify key business insights.
  • Facilitated and scaled digital innovation projects worldwide.
  • Taught Unilever and Resolution teams on digital media, software engineering, and UX best practices.

Digital Marketing Consultant

Independent

May 2016 - September 2016 (4 months)

  • Worked with numerous successful local and regional startups across all core digital specialties, including PPC, SEO, mobile advertising, email marketing, data analytics, UI/UX consultation, as well as advising on e-commerce best practices.
  • Trained corporate and agency teams on performance marketing, analytics, and marketing automation.
  • Clients: Kantar Worldwide, UOB, Adecco, Marketing Interactive, Third Bridge Media, QED, AIOZ, Lenzing, Cariuma, GroupM Vietnam, Blak Labs, Virtual EMDR, Servicemarket.com, CUSTO, AVYANNA, Bluetours.gr, and Zantehotels4u.com.

Head of Search

Hug Digital

March 2014 - May 2016 (2 years 2 months)

Hug Digital is part of WPP that delivers all types of digital marketing and advertising services across Dubai, Saudi, Egypt, and Qatar.

  • Configured Hug’s Digital Media division from the ground up, across all core digital specialties, including search, PPC, SEO, digital planning and buying, data and analytics, and ad operations. 
  • Led the development of the digital strategy for Hug’s client portfolio across Middle East and North Africa region, such as Lenovo, Pizza Hut, iFly Dubai, Magic Planet, MAF, Warwick Hotels, Mai Dubai, Isuzu, and Jotun.

Head of Bid Media & SEO

MediaCom MENA

January 2013 - March 2014 (1 year 2 months)

  • Established Mediacom MENA’s performance department from the ground up, centralizing all digital performance activities such as PPC, SEO, and ad operations, to serve the entire MediaCom’s client portfolio in the Middle East and North Africa.
  • Clients: Etihad Airways, Volkswagen, AIG, Sony Mobile, Qatar National Bank, and National Bank of Abu Dhabi.

Search Specialist

MediaCom UAE

July 2012 - December 2012 (5 months)

  • Planned, implemented, monitored, and optimized digital performance campaigns across all major performance channels, including pay per click, paid social, and online video, serving the entire MediaCom’s client portfolio in Middle East and North Africa.
  • Devised SEO strategies and consulted on SEO best practices.

Search Marketing Consultant

HAVAS

October 2011 - June 2012 (1 year 8 months)

  • Planned, implemented, monitored, and optimized lead generation PPC campaigns, as well as consulted clients on SEO best practices and website usability (UI/UX) across a wide client portfolio within recruitment and education sectors.
  • Clients: IBM, Virgin Group, University of Glasgow, University of Manchester, and University of Westminster.

Education

Master of Science, Strategic Marketing

Cardiff University

September 2010 - September 2011 (1 year)