Simon Talvard

• Built a new brand by merging agencies and implementing a new positioning in the APAC region.
• Strengthened product expertise in high growth segments, including e-commerce, content marketing, and performance.
• Developed a consulting and digital transformation offering for the group.
• Coordinated 11 APAC markets on a unified profit and loss.
• Consolidated internal collaboration with IPG agencies in an open architecture model.
• Drove partnership agendas with Google, Facebook, and Amazon.
• Initiated strategic alliances with Adobe, Salesforce, Alibaba, Baidu, Naver, and LinkedIn.
• Managed a portfolio of regional clients, including Nestle, Shangri-La, Johnson & Johnson, and Lego.
• Led growth strategy, including pitches and the opening of new lines of business.

• Managed search marketing execution in 16 markets simultaneously, with a budget of over US$15 million.
• Identified opportunities and proposing change acceleration plans for existing and new markets.
• Developed global strategies, with a focus on content and paid search, for five Unilever global brands.
• Increased collaboration with all stakeholders, advertisers, and partners.
• Ran capability training and thought leadership agenda for Unilever's local and regional teams.
• Supported business development operations, finance, and recruitment processes.
• Acted as regional performance media lead for any senior client escalation.

Matchcode is a marketing services company that offers creative and business-oriented marketing solutions to meet the needs of their local, regional, and global customers.

• Oversaw operations in the Asia-Pacific region with teams in Tokyo, Singapore, and Dalian, China.
• Acted as the regional lead for the company's main clients, including SAP, CenturyLink, and Samsung.
• Managed channel marketing and partners.
• Provided event marketing, lead generation, and business development.
• Developed e-commerce strategic planning, operational support, deployment, and reporting.
• Led digital marketing innovation, including online marketing, lead generation, search, and social marketing.
• Handled new product development of a marketing automation software (global project).

• Visited 40 countries in 20 months.
• Registered as an independent consultant, participated in cryptocurrency projects in Latin America, Twitter activations in Central Asia, market research in the United States, marketing projects in Europe, and humanitarian missions in Madagascar.

• Conceived and developed pilot programs to improve SAP presence on social networks and search engines, tested and validated technological improvements in SAP digital campaigns.
• Planned a 4-year phased project and launched a pilot program to feature user-generated and real time content on SAP.com global website with social applications, widgets, and plugins.
• Collaborated with extended team with over 100 members to keep strategic alignment with other marketing teams and groups at SAP global marketing.
• Initiated syndication to more than 40 country websites and deployment to additional marketing channels.
• Created a global pilot structure to internalize keyword marketing and online media buy execution.
• Optimized a budget of more than €200,000.
• Led negotiations and project planning with Google and Mindshare.
• Increased collaboration between regional hubs and local campaign managers.
• Generated traffic and lead generation reports using advanced web analytic tools.
• Initiated, tested, and validated social sign-in on SAP.com.
• Identified marketing trends in B2C environment and elaborated a possible application for B2B.
• Negotiated budget to test social sign-in on SAP.com with SAP global marketing management.
• Hired a solution provider and held a 3-month test on SAP.com Indian website.
• Reported results directly and possible applications to senior SAP global marketing management.
• Designed and measured SAP's first Facebook campaign in July 2008.
• Identified an analogy between search and social marketing and successfully promoted the combination of paid and organic campaigns for better performance.
• Recorded a community growth of 1,500% in 18 months.
• Lifted the number of visits on SAP.com via Facebook by 450% and the number of leads by 700%.