Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Writer
Shu Rin Hoe
Writer for Nikon, Philips & Intel.
Shu Rin Hoe is a writer with over eight years of experience in writing for a wide variety of platforms, from marketing and government newsletters to brochures, blog posts, case studies, EDMs, websites, and annual reports. As an editor, she specializes in refining content for tone, clarity, readability, and consistency. She has written content for clients such as IHH Healthcare, Philips, SG Alliance, TAFEP, Intel, Motorola Solutions, Avery Dennison, Hilton Asia, Nikon, Singtel, Tokio Marine, and IPPFA Financial Advisers. Her experience spans a broad spectrum of topics and industries, including business, health & wellness, finance, architecture, scientific and technical content.
Shu Rin is Available for Projects
Work with Shu RinEmployment Highlights
Writer
Independent
November 2012 - Present (11 years 6 months)
Social Media Copywriter
Lee Ah Mooi Old Age Home
July 2021 - Present (2 years 10 months)
Copywriter & Editor
Writers4Hire
March 2015 - August 2020 (5 years 6 months)
Writer
Property Media
November 2014 - April 2020 (5 years 6 months)
Education Highlights
Bachelor of Communication, Communication
Singapore Institute of Management
January 2011 - December 2014 (4 years)
Portfolio
www.daikin.com.sg
Website Copy for Daikin (Cybersecurity)
Ad Copy For Motorola Solutions
myBusiness Network
Sparking off new opportunities with Web Builder Sparkanauts case study
PDPC Social Media Samples.pdf
www.daikin.com.sg
Website copy for Daikin (Healthy Building Solutions)
EDM Sample (Motorola).docx
www.daikin.com.sg
Website Copy for Daikin (Cybersecurity)
Ad Copy For Motorola Solutions
myBusiness Network
Sparking off new opportunities with Web Builder Sparkanauts case study
PDPC Social Media Samples.pdf
www.daikin.com.sg
Website copy for Daikin (Healthy Building Solutions)
EDM Sample (Motorola).docx
Resume
Writer
Independent
November 2012 - Present (11 years 6 months)
- Wrote, edited, and conceptualized content, making writing clear, simple, and concise.
- Transformed technical copy into text that is easy to understand.
- Clients: Parkway Pantai, TAFEP, Intel, Philips (Recruitment and Employer branding), IPP Financial Advisors and Income.
Social Media Copywriter
Lee Ah Mooi Old Age Home
July 2021 - Present (2 years 10 months)
- Performed social media planning and copywriting for the nursing home (graphic text excluded).
- Ensured that a company's brand and online voice remains effective and consistent with its marketing goals.
Copywriter & Editor
Writers4Hire
March 2015 - August 2020 (5 years 6 months)
- Wrote everything from blog articles, to infographics, annual reports, brochures, EDMs, newsletters, toolkits, coffee table books and case studies.
- Acted as an editor, helping to oversee the work of freelance writers to ensure consistent quality across the board.
- Clients: Hilton Asia, National Technological University of Singapore, Nikon, Motorola, Singtel, IPP Financial Advisors, Singapore Food Agency, TAFEP, Competition and Consumer Commission of Singapore, JTC Corporation, Singapore Food Agency, and the Singapore Zoological Gardens.
Writer
Property Media
November 2014 - April 2020 (5 years 6 months)
- Wrote property showcases and interior design portfolios for Homestyle Magazine.
- Submitted material for publication in the required and expected format.
Writer
Magnetic Media
September 2014 - March 2019 (4 years 7 months)
Magnetic Media is a digital marketing agency in Singapore offering a line of magnetic marketing idea's to local business to help increase brand awareness.
- Wrote articles on e-commerce, web development and mobile development.
- Specialized in writing content about digital marketing.
Writer
Global Yellow Pages
December 2013 - March 2015 (1 year 4 months)
Global Yellow Pages is a real estate developer and digital search company listed on the Singapore Exchange.
- Developed planning, research and writing.
- Handled web platforms such as WordPress and Joomla and wrote for print publications.
- Managed to build up a portfolio of various writing styles, including lifestyle, feature writing, case studies, marketing, business letters, research-heavy articles and articles purely for SEO purposes.
Public Relations Associate
McGallen & Bolden Pte Ltd
June 2009 - January 2013 (3 years 8 months)
McGallen & Bolden is a PR and digital marketing agency that offers branding and training as well.
- Worked with clients ranging from food and beverage, electronics, fashion and trade industry.
- Involved in media relations and acted as a liaison between clients and the media, event planning and social media.
Education
Bachelor of Communication, Communication
Singapore Institute of Management
January 2011 - December 2014 (4 years)
- Earned GPA: 3.24 (Degree with Merit)