Sarah Cure

As an independent copywriter, Sarah specialized in managing employer branding, developing creative multimedia campaigns and crafting interactive newsletters and articles.

• Built major exhibition stand for Rolls-Royce, which was designed to attract school children to STEM subjects and careers.
• Embedded the new branding and ToV (tone-of-voice) for Veritas, an American international data management company.
• Created some new internal communications for Dubai airports for Havas.
• Crafted and designed a new career site with employer branding ToV for Revision Military.
• Won the 2013 CIPD Awards, Work of the Year and Best Digital Solution, #MarsTweetShop.

As a copywriter, Sarah's main responsibility was creating online and offline materials for the Futurestep marketing team.

• Developed and managed campaigns using an assortment of media, such as radio, print, billboards, websites, regular postal mail and social media.
• Liaised with marketing unit to set and review social media standards and ensure that marketing goals are adjusted and achieved.

As a lead copywriter, Sarah was in charge of writing and designing creative portfolios.

• Produced original, clear and credible ideas, messages and scripts.
• Worked with prominent companies such as Santander, Barclays, GE Capital, Rolls-Royce, Boots, E.ON, and Heineken.

Sarah was responsible for launching and embedding a new weekly e-newsletter, which was received by over 3,500 employees from all sorts of backgrounds.

• Produced articles and polished written submissions from co-writers.
• Designed an interactive page using HTML codes.
• Managed the launch of the new organization-wide intranet.

South Kesteven District Council is a district council which serves the residents, visitors and businesses of South Kesteven in South West Lincolnshire.

• Helped managed the council’s reputation through a range of media channels.
• Generated affirmative press releases and announcements.
• Published a resident magazine that incorporates latest news and reports.
• Led various advertising and marketing activities.

ThirtyThree is a global employment communications agency specializing in employer branding, employee engagement, and internal communications.

• Handled employer branding and multimedia campaigns.
• Managed the creation of all printed recruiting materials, including brochures, fliers, signage, slides, and ads.
• Established the company's social media presence to influence target audience.
• Worked with prominent clients like Barclays, BNP Paribas, 3, PwC, and Virgin.

With JWT team, Sarah has managed the copy writing requirements for Shell account, including employee communications and consumer advertising.

• Researched client's current portfolio, their competitors and their target audience.
• Wrote inventive, persuasive news articles for various social media platforms.
• Collaborated with clients and colleagues, and meeting project teams to consider advertising requirements.

Sarah has worked with prominent agencies including, JWT, McCann Ericsson, Love, and ThirtyThree Ltd.

• Dealt with remote-only projects and handled in-house conceptual work.
• Established social media and print-and online campaigns under short deadlines.

Stafford Long & Partners is an employer branding and communications agency specializing in helping employers market themselves.

• Worked with a range of projects about employee communications and won a number of industry awards.
• Written on-brand messages for employees to be communicated through email or intranet.

The Halifax Courier is a weekly newspaper and website covering all the towns and villages of Calderdale in West Yorkshire.

• Reported wide variety of topics and issues.
• Gathered information, created features and articles, even arts reviews.
• Presented complex subjects and diverse subjects in an accessible way.

• Completed the first year of studies and received high merits for three out of four assignments with grades of 80%, 80% and 81% respectively.

• Obtained merits on law, politics, news writing and 120wpm shorthand.

• Studied topics including but not limited to, English, History, Popular Culture, and Politics and spent a year abroad at UNC Chapel Hill, USA.

• Studied lectures on English Literature (A), Art History (A), and Sociology (B).

• Studied lectures on English Literature (A), English Language (A), Art (A), French (B), German (B), Geography (B) Design & Communication (B), Maths (C), and Science (D,D).