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Renzo Rigano

Renzo Rigano

Social Media Marketing Expert

Specializes in retail, e-commerce and beauty verticals.

Renzo Rigano has championed five solid years of experience applying his expertise in digital marketing to retail, e-commerce, non-profit, construction, education and beauty industries. He has partnered with both small startups as well as leading franchise groups including Essential Beauty, AMPM Fit, Electrasol, Refined Cruises, Form Home Improvements, and SA Secure Services. Renzo is particularly strong in social media marketing, SEO, PPC, CRM and email marketing, web development and is well versed in CMS tools including WordPress, Shopify, Joomla and Wix.

Digital Marketing
CMS Development
CRM
Joomla
Magento
Shopify
WiX
Campaign Management
Google AdWords
Google Analytics
Google+
Pay Per Click
SEO Keyword Research
Search Engine Optimization
Social Media Marketing
Twitter Marketing
E-Commerce Content
E-Commerce Content Strategy
Email Marketing
Facebook
LinkedIn
WordPress
Google Ads
Renzo Rigano

Renzo Rigano

Specializes in retail, e-commerce and beauty verticals.

Social Media Marketing Expert

Renzo is Available for Projects

Work with Renzo

Employment Highlights

Digital Marketing Manager

AMPM HQ

September 2018 - Present (2 years 1 month)

Digital Marketing Manager

Essential Beauty

October 2018 - Present (2 years)

Digital Marketing

Peregrine Corporation

April 2018 - October 2018 (1 year 6 months)

Marketing Manager

Adelaide International High School

June 2017 - April 2018 (1 year 10 months)

1 More Entries

Education Highlights

Bachelor of Marketing and Communications

University of South Australia

February 2011 - November 2013 (3 years 9 months)

Resume

Digital Marketing Manager

AMPM HQ

September 2018 - Present (2 years 1 month)

AMPM HQ is a calisthenic community in Australia that aims to differentiate itself with how it trains members incorporating fitness through natural movement.

  • Developed website management (CMS Wordpress), Google Ad campaigns driving digital signups.
  • Performed Facebook page management (paid), analytics and analysis, campaign management, reporting, and SEO.
  • Increased 30 sign-ups and developed a new way to measure conversions via their third party supplier MindBody.
  • Grew site users by 95% since October 2018.

Digital Marketing Manager

Essential Beauty

October 2018 - Present (2 years)

Essential Beauty is Australia's leading franchise group of beauty salons offering services such as body piercing, cosmetic injectables and semi-permanent makeup to name a few.

  • Coordinated and managed local area and digital marketing for all 70 Essential Beauty salons nationwide.
  • Reduce Site speed load time from 25 seconds to 6.4 seconds on average, and load size from 5.5mb to 2.85mb.
  • Increased site metrics from an average of 10,500 a week to 29,000 a week.
  • Optimized website & Google Ads to reduce spending and improve clicks by reducing costs by $3000 and grew clicks by 4000.
  • Resulted to average spend of $6000 a month reaching 150,000+ users and generated 15,000 unique click-throughs of social advertising.
  • Enhanced the site for speed, mobile friendliness and flow for better UX.
  • Grew website visits month on month and handled event activations together with other brands such as Spell and Erth that accelerated company's brand exposure.
  • Delivered E-commerce functionality to the website withing the budget.

Digital Marketing

Peregrine Corporation

April 2018 - October 2018 (1 year 6 months)

The Peregrine Corporation is a South Australian family-owned company which operates the On The Run brand of service stations and convenience stores in South Australia, as well as Smokemart & GiftBox stores nationwide.

  • Grew and built digital as well as social channels for Smokemart & GiftBox and VapeSq brands.
  • Developed search and display adword campaigns targeting increased traffic and conversions.
  • Identified potential influencers and coordinated marketing efforts for across various socials.
  • Created social media content curation, management, advertising, and branding.
  • Provided digital strategy to increase the brand's online reach, recognition, and sales.
  • Conducted product advertising and promoting through various digital advertising channels such as Google AdWords, shopping and social media advertising.
  • Developed website SEO to increase organic rankings on Google and display at the top of search results and website management and optimization.
  • Created e-commerce driven campaigns to increase sales on site and in store.
  • Increased site visitors to an average of 10,000 per week from 5,000.

Marketing Manager

Adelaide International High School

June 2017 - April 2018 (1 year 10 months)

Adelaide International School is a brand new high school established in 2016 catering the needs of domestic and international students.

  • Established the marketing strategy and plan to attract more students, with implementation to follow.
  • Created a brand-new website on WordPress by wireframing, coding, and implementation.
  • Managed online advertising campaigns across AdWords and social media and all online properties and channels.
  • Handled and measured key metrics from various sources and drove traffic via organic and paid measures.
  • Created various marketing materials including brochures, flyers, and other school-based materials; materials design with Adobe CC suite.
  • Established a coherent strategy and plan to enhance the brand including creation of key social media platforms.
  • Developed and implemented the school across various search engine tools such as search console, tag manager and my business.
  • Crafted key video marketing materials including planning, story boarding, coordination of talent, filming and final production of cinema as well as online video ads.
  • Conducted photo shoot planning and coordination.
  • Managed international marketing: Vietnam, Malaysia, Nepal, India, and Pakistan.
  • Accrued over 45 leads in using various digital measures AdWords and Facebook Ad campaigns which exceeded to 100% of the original goal.
  • Gathered 250 visitors to the website weekly via organic and paid measures from averaged 50 users a week before.

Marketing Coordinator

Australian Institute of Conveyancers SA Division

June 2016 - June 2017 (1 year)

The AICSA is an Australian non-profit organization that provides advice and support to both members of the public and those working in the conveyancing profession.

  • Assisted in the cultivation of marketing strategy and brand equity.
  • Performed brand and page management of social media platforms such as Facebook, Twitter, Linkedin, Google+, Flickr in which ROI and metrics resulted to a 3000% increase in traffic via organic strategy.
  • Created activities that lead to large increases in search, engagement and reach.
  • Managed and developed AICSA websites via multiple CMS tools including Wordpress and IVT.
  • Developed key optimization of websites www.aicsa.com.au, and www.aicsaconference.com.au.
  • Achieved key SEO ratings consistently and maintained in accordance with Google's latest Algorithms.
  • Managed and produced fortnightly e-newsletter - the average open rate of 60%, which is high for non-profit.
  • Handled and cultivated bi-yearly magazine - an open rate of 75% per magazine.
  • Liaised with various committees to meet KPIs and sponsors and maintained strong relationships.
  • Developed EDM blasts to membership and graphic design on adverts, flyers and web.
  • Coordinated and managed events and ran live seminars.

Education

Bachelor of Marketing and Communications, Marketing

University of South Australia

February 2011 - November 2013 (3 years 9 months)