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Rebecca McDowell

Rebecca McDowell

Digital Marketer

Data-driven public sector marketing specialist.

A topnotch social media marketer, Rebecca McDowell has developed a passion for helping companies grow using digital marketing strategies specializing in social media management using Facebook, Instagram, Twitter and Pinterest platforms. Over the past 5 years, she has built a solid foundation in problem-solving, analytical thinking and design using data to drive decision-making and effective communication. Her technical skills include HTML, CSS, SEO, Google Analytics and email marketing. Rebecca is well-experienced in public service and campaign management and worked for political entities and organizations including the Mayor's Office in San Francisco, California and 50+1 Strategies, LLC.

Communications
Web Design
HTML
CSS
Shopify
SquareSpace
Campaign Management
Email Marketing
HootSuite
Search Engine Optimization
Twitter Marketing
Facebook Ads
Google Analytics
Social Media Content Creation
Social Media Marketing
WordPress
Instagram Ads
Canva
Planoly
Tailwind
Google Suite
Pinterest Ads
Rebecca McDowell

Rebecca McDowell

Data-driven public sector marketing specialist.

Digital Marketer

Rebecca is Available for Projects

Work with Rebecca

Employment Highlights

Digital Advertising Specialist

Team Flourish

February 2019 - Present (2 years 8 months)

Founder

Independent

November 2018 - Present (2 years 11 months)

Analyst & Project Coordinator

Mayor's Office of San Francisco, California

January 2017 - June 2018 (1 year 5 months)

Campaign Coordinator

50+1 Strategies, LLC

August 2016 - December 2016 (4 months)

2 More Entries

Education Highlights

Master of Public Affairs

University of San Francisco

August 2014 - May 2016 (2 years 9 months)

Bachelor of Science in Nutritional Science

Kaplan University

February 2012 - May 2014 (2 years 3 months)

Resume

Digital Advertising Specialist

Team Flourish

February 2019 - Present (2 years 8 months)

Team Flourish is a boutique digital advertising agency offering rock-solid campaigns to start seeing real ROI for companies' ads.

  • Managed accounts with monthly budgets over $4,000.
  • Aimed for CPC's below $0.10 for traffic campaigns. Lowest CPC achieved to date is $0.04.
  • Combined data analysis and client feedback to optimize complex campaigns to meet client objectives.
  • Had hands-on experience with A/B testing, building, analyzing and optimizing campaigns in PPC platforms including Facebook Ads and Pinterest Ads.
  • Managed monthly ad spend over $14,000 and total ad spend managed is over $41,000.
  • Assisted in client on-boarding and explore additional service offerings for existing and prospective clients.

Founder

Independent

November 2018 - Present (2 years 11 months)

Queen Yourself is a lifestyle blog dedicated to empowering and inspiring women to live healthy, happy lives.

  • Discussed about empowerment, how to increase productivity, personal finance, health and wellness, and personal care.
  • Established content strategy and plans, leverage analytics, drive measurable results to create and build an effective online presence.
  • Utilized landing pages, sales funnels and A/B testing to optimize strategy.
  • Implemented SEO and social media strategy on Instagram, Facebook, Twitter, and Pinterest platforms.

Analyst & Project Coordinator

Mayor's Office of San Francisco, California

January 2017 - June 2018 (1 year 5 months)

  • Managed public school educator awards and secured $60,000 in donations and gifts.
  • Cultivated donor relationships and supervised six interns.
  • Facilitated and executed scholarship awards with a budget of $80,000.
  • Crafted talking points and speeches for press events and interviews.
  • Improved project efficiency by overhauling and analyzing previously haphazard data collection and organization.

Campaign Coordinator

50+1 Strategies, LLC

August 2016 - December 2016 (4 months)

50+1 Strategies, LLC is a political organization whose mission is to build strategic, successful campaigns that reflect the communities around them, empower and strengthen leaders, and engage people in a meaningful way.

  • Passed the largest school bond, $744 million, in San Francisco history with 79.79% of the votes.
  • Created strategic, metrics based plans of engagement and implemented all campaign strategies including organizing, messaging, and voter engagement.
  • Cultivated political relationships and built partnerships with key stakeholders.
  • Represented the campaign with formal presentations and served as liaison for community outreach, voter support, campaign staff, and campaign steering committee.
  • Coordinated with numerous organizations, individuals, and elected officials too.
  • Wrote numerous communication materials for various needs such as press release, social media posts, talking points, internal documents, and presentations.

Communications & Digital Media Specialist

University of San Francisco

January 2015 - August 2016 (2 years 7 months)

  • Designed content strategy and plans.
  • Leveraged analytics to inform strategy and growth.
  • Developed creative campaigns with a focus on ROI and more than doubled the number of Facebook likes.
  • Initiated the launch of LinkedIn and Instagram strategies.

Frontend Web Designer

50+1 Strategies, LLC

June 2014 - April 2016 (2 years 10 months)

  • Promoted from an intern web designer to junior web designer during the 2014 election, and returned again for the 2015 election season.
  • Designed over 24 ballot and candidate campaign platforms.
  • Completed some initiatives,particularly while concurrently conducting in-depth research for graduate school.
  • Created user friendly interfaces for seamless navigation of clients' websites.

Education

Master of Public Affairs, Public Affairs

University of San Francisco

August 2014 - May 2016 (2 years 9 months)

  • Elected as a USF Graduate Student Senator and served on the Graduate Student Finance Committee that provided 24 students with scholarship funds to attend conferences based upon a rigorous application.
  • Received one of five graduate student leadership awards.
  • Associated with Capstone connection between health, poverty, and the supplemental nutrition assistance program.

Bachelor of Science in Nutritional Science, Nutritional Science

Kaplan University

February 2012 - May 2014 (2 years 3 months)

  • Was one of the Dean's Lister.