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Rachael Ede

Rachael Ede

SEO Strategist

Former SEO manager at PHD Media.

An experienced SEO consultant, Rachael Ede has over 12 years' experience working both in-house and agency-side, mainly for large brands. She has worked across various industries, such as fashion, retail, finance, FMCG, food, electronics, travel, entertainment, government, health, property investment, and telecommunications. At PHD Media, Rachael oversaw the delivery of SEO of all work, from link building to onsite optimization, including the SEO for website migration of McCain and Sainsbury’s Live Well for Less. Her past clients include House of Fraser, Sainsbury’s, Natwest, RBS Worldpay, Cadbury, Tassimo, Holiday Hypermarket (TUI), Cruise Deals (TUI), Transport Direct, Harry Potter Studio Tours (Warner Bros), Sky, COI, TV Licensing, Army Jobs, and Bayer.

SEO Strategy
Website Migration
On-Page Optimization
Data Analysis
Website Analytics
Site Migration
Lead Generation
Content Strategy
Email Marketing
Digital Marketing
Social Media Marketing
HubSpot
Google Analytics
HTML
CSS
SEO Keyword Research
SEO Audit
Competitive Analysis
Web Copywriting
ActiveCampaign
MailChimp
SEMrush
SEOMoz
Linkbuilding
Pay Per Click
CMS
Rachael Ede

Rachael Ede

Former SEO manager at PHD Media.

SEO Strategist

Rachael is Available for Projects

Work with Rachael

Employment Highlights

SEO Consultant

Independent

October 2019 - Present (1 year)

Head of SEO

Ad-Rank Media

October 2018 - October 2019 (1 year)

Digital Marketing Project Manager

The Property Hub

March 2016 - October 2018 (3 years 7 months)

Senior SEO Manager

House of Fraser

November 2014 - October 2015 (1 year 11 months)

2 More Entries

Education Highlights

Bachelor of Science (Hons)

University of Plymouth

January 1998 - December 1998 (1 year 11 months)

Resume

SEO Consultant

Independent

October 2019 - Present (1 year)

  • Helped with new businesses pitch for other agencies.
  • Wrote strategies for site migrations.
  • Worked with iCrossing on the L’Oreal account.

Head of SEO

Ad-Rank Media

October 2018 - October 2019 (1 year)

Ad-Rank is an award-winning SEO, content marketing, and digital PR agency specializing in the travel sector.

  • Headed up a small team (three, plus several freelancers) on a contract basis, and have worked with the managing director (MD) to put various processes in place to enable scaling of activity.
  • Owned the SEO strategy across main brands.
  • Managed SEO execution of the team, ensuring work is of the highest standard.
  • Ensured campaigns are primed for success from a technical, content, on- and off-site perspective.
  • Oversaw the migration of main client website to new CMS, and also the company website.
  • Supported the MD with new business pitch decks and pitching, plus creation of SEO sector reports used as lead magnets to generate new business leads.
  • Worked with account manager at main client to migrate pages to a new CMS, ensuring SEO elements in place.
  • Collaborated closely with the content team; delivered SEO training to over 30 writers.
  • Oversaw recruitment of SEO positions.
  • Delivered training across the agency, including Excel, SEO, content optimization, and put a training plan in place for graduates.
  • Implemented processes and put new systems in place to manage workflow (Trello) and communication (Slack).
  • Recovered previously lost rankings for main client, with traffic uplift of 10% across content pages.
  • Created training and processes, plus put structure in place for client planning.

Digital Marketing Project Manager

The Property Hub

March 2016 - October 2018 (3 years 7 months)

The Property Hub provides training for property investors.

  • Managed the marketing and communication functions across the business and was a key contributor to the building and continual growth of the brand (focus: property investors). 
  • Created, developed, and implemented the marketing and communications plan and strategy; defined the audience, segmentations, and customer journey.
  • Delivered high-performing multichannel campaigns across content, SEO, PPC, PR, social, and email marketing; working with outside agencies where needed.
  • Forecasted and managed annual budgets for all marketing activities.
  • Planned, managed, and analyzed email marketing activities.
  • Introduced “Discovery” webinars that single-handedly drove highest quality of leads.
  • Oversaw the migration and implementation from Active Campaign to Hubspot CRM.
  • Project managed the build/implementation of a bespoke client-management system (Clarissa), including writing the initial brief and developer selection.
  • Project managed the redesign and development of The Property Hub’s website (2016 version); managed a team to ensure that the relaunch was in a timely manner.
  • Acted a key member in the initial stages of the rebrand of the company, before leaving.
  • Worked with the initial team that grew a small startup into a multi-million pound company.
  • Increased monthly leads by 20x via marketing avenues, resulting in sell-out property launches; the quickest launch sold out in 17 seconds (Manchester development).
  • Achieved continual national media coverage in the main UK newspapers.
  • Overhauled internal systems to streamline processes and ensure activities were futureproof and GDPR compliant.

Senior SEO Manager

House of Fraser

November 2014 - October 2015 (1 year 11 months)

  • Developed and documented the SEO strategy for House of Fraser’s launch to Australia, with a focus on technical elements and new site hierarchy, for womensear, childrenswear, and beauty.
  • Liaised with key stakeholders internally to ensure that the SEO impact on other teams was considered, such as UX team.
  • Liaised with outside agencies, such as Infosys who implemented the SEO strategy into the new site build.
  • Wrote extensive strategy documents, covering everything from on-page optimization, schema, technical elements, canonical tags, handling pagination, XML sitemaps, URL structure and hierarchy, site hierarchy, href lang/Geo targeting, and much more. The documents were used as a blueprint for HoF to roll out into other territories.
  • Took on other projects internally, for example delivering SEO training to the content team, carrying out SEO activity on womensear, childrenswear, and beauty.

SEO & Digital Strategist

Independent

July 2013 - September 2014 (1 year 2 months)

  • Worked with the British Film Institute, mainly training and analytics.
  • Focused on an affiliate website, compare4kids.co.uk.

SEO Manager

PHD Media

April 2010 - June 2013 (3 years 2 months)

  • Provided day-to-day account management and client liaison, plus quarterly reviews.
  • Wrote pitch presentations for new business.
  • Oversaw six strategists.
  • Project managed and oversaw the delivery of all SEO work, from link building to onsite optimization.
  • Oversaw the SEO for the website migration of McCain and Sainsbury’s Live Well for Less.
  • Project managed blogger outreach event for Cadbury’s Spots v Stripes.
  • Handled the monthly finance; responsible for overseeing finance of the SEO team, income and media spend, and reporting this to the finance team.
  • Communicated closely with the social media team, pisplay, PPC, and other internal teams, plus collaboration with external agencies such as creative and web development agencies.
  • Conducted SEO training; developed and delivered content to internal teams and to relevant stakeholders, client side, plus delivering SEO integration with the client side PR teams.
  • Used various tools to analyze data and monitor SEO performance.
  • Performed advanced Google Analytics reporting and a range of other analytics such as Omniture.

Education

Bachelor of Science (Hons), Marine Biology & Ecology

University of Plymouth

January 1998 - December 1998 (1 year 11 months)