Po Loo

International Data Corporation (IDC) is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets.

• Developed marketing collateral out of IDC research for IDC clients.
• Oversaw internal and external expectations.
• Edited content and managed timelines.

Cove Communications helps organizations connect with their stakeholders through storytelling.

• Increased employee and customer engagement.
• Tailored content towards different strategic goals.
• Translated executive vision statements into easily consumable material.
• Developed clear narratives and measured the success of each story.

• Created content and managed projects for the marketing communications department of the NUS Office of Corporate Relations.
• Coordinated the advertising and public relations activities for the university.

Polzter Editorial Services is a freelance copywriting business in Singapore.

• Worked with multinational IT companies, a Hong Kong sports and travel magazine and an independent research institute at a Singapore university. 
• Contributed to the IT section of the Business Times Singapore.

UBM is a global B2B events organizer specializing in trade shows, marketing services and exhibitions.

• Developed and sourced for content for two sections within the weekly IT magazine.
• Managed freelancers in Indonesia and Malaysia. 
• Contributed to proofreading and also to the company's stable of magazines.