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Paul Trushin

Marketo Expert

Paul Trushin

Past clients include Amazon & SmartRecruiters.

Paul Trushin is a seasoned Marketo certified expert with over eight years of experience in marketing automation (Marketo and Pardot), web development, and B2B/B2C online marketing. As a marketing automation architect, he specializes in building automation flows from the ground up, delivering responsive Marketo email and landing page templates, and developing custom integrations utilizing Marketo SOAP and REST APIs for WordPress, SugarCRM, and other software. His clients include Amazon, SmartRecruiters, Elastic, ABILITY Network, Webinar.ru, WhereScape, and OpenX.

Marketing Automation
Marketo
Salesforce
Online Marketing
B2B Marketing
Email Marketing
Website Development
Landing Pages
SOAP
REST
WordPress
SugarCRM Development
Lead Generation
Affiliate Marketing
SEO
SEM
Demand Generation
Google Analytics
CRM
Digital Marketing
Email Templates
Pardot
Paul Trushin

Paul Trushin

Past clients include Amazon & SmartRecruiters.

Marketo Expert

Paul is Available for Projects

Work with Paul

Employment Highlights

Lead Marketo Expert

Independent

April 2013 - Present (11 years)

Head of Marketing

Webinar.ru

July 2013 - April 2015 (1 year 10 months)

Online Marketing Manager

Acronis

June 2011 - November 2012 (1 year 6 months)

Online Marketing Manager, Russia & the CIS

Bitdefender

July 2010 - July 2011 (1 year 1 month)

Education Highlights

Bachelor's Degree, Philosophy

Russian University of Humanities

January 2001 - December 2006 (6 years)

Portfolio

Leadonance.com

Leadonance Marketo Suite

launchpoint.marketo.com

LaunchPoint

Webinar.ru Case Study

ABILITY Network Case Study

Leadonance.com

Leadonance Marketo Suite

launchpoint.marketo.com

LaunchPoint

Webinar.ru Case Study

ABILITY Network Case Study

Resume

Lead Marketo Expert

Independent

April 2013 - Present (11 years)

  • Increased marketing throughput and marketing automation ROI. Scaled marketing campaigns in Marketo.
  • Integrated Marketo with third-party software.
  • Created custom Marketo apps, including deduplication app on Launchpoint.
  • Developed turnkey sales and marketing infrastructure setup on the basis of Marketo and Salesforce.
  • Provided best-practice consulting and dedicated account management.
  • Clients: Amazon, SmartRecruiters, Elastic, ABILITY Network, Webinar.ru, WhereScape, and OpenX.

Head of Marketing

Webinar.ru

July 2013 - April 2015 (1 year 10 months)

Webinar.ru is a Russian IT company that provides a platform for hosting webinars.

  • Managed online lead generation, including SEM, SEO, remarketing, banner ads, and social media.
  • Developed content marketing such as creating eBooks, whitepapers, and case studies.
  • Oversaw email marketing, online promotions, and built e-commerce site from scratch.
  • Created concepts, interaction, and lead generation for trade shows.
  • Handled and developed CRM analytics, cohort analysis, LTV, churn management, and built business intelligence from scratch.
  • Led and integrated Marketo.

Online Marketing Manager

Acronis

June 2011 - November 2012 (1 year 6 months)

  • Worked as the head of online B2B team with eight employees.
  • Developed marketing strategies, including SEM, SEO, lead generation.
  • Managed e-commerce platform, third party advertising, affiliate marketing, and online B2B sales.

Online Marketing Manager, Russia & the CIS

Bitdefender

July 2010 - July 2011 (1 year 1 month)

  • Developed marketing strategies for new antivirus software from scratch.
  • Managed SEO, SEM (Google, Yandex), e-platform, CPC/CPM advertising, affiliate networks, email marketing, and ROI analysis.

Education

Bachelor's Degree, Philosophy

Russian University of Humanities

January 2001 - December 2006 (6 years)