Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Patrick Fraser

Brand Designer

Patrick Fraser

Brand, package & collateral designer for F500 companies.

Patrick Fraser is an experienced creative professional with expertise in design, strategy, development, management, and delivery of successful and compelling creative solutions. He has provided design services for creative agencies, businesses, and companies with a focus on CPG and retail brand development, package design, and related collateral. His past clients include Sterling Brands, DDW, Chase Design Group, Landor Associates, Perspective Branding, Voicebox Creative, and Lagunitas Brewing Company.

Design
Graphic Design
Illustrator
Branding
Product Design Content
Brand Strategist
Brand Management
Corporate Brand Identity
Brand Design
Creative Direction
Packaging Design
Art Direction
Logo Design
Adobe Illustrator
Adobe Creative Suite
Patrick Fraser

Patrick Fraser

Brand, package & collateral designer for F500 companies.

Brand Designer

Patrick is Available for Projects

Work with Patrick

Employment Highlights

Graphic Design Consultant

Independent

August 2014 - Present (9 years 8 months)

Director of Private Brands Packaging Design

Ahold Delhaize USA

October 2017 - August 2018 (11 months)

Senior Design Director

Anthem Worldwide

July 2011 - August 2014 (3 years 2 months)

Design Director

CBX

August 2004 - April 2010 (5 years 9 months)

Education Highlights

College of Arts & Architecture, Graphic Design

The Pennsylvania State University

September 1987 - May 1991 (3 years 9 months)

Portfolio

LA Rocks Festival

Amdro

Safeway Select Salad Dressings

Safeway Select Frozen Entrees

Safeway Select Chocolate Bars

Contadina Tomatoes

LA Rocks Festival

Amdro

Safeway Select Salad Dressings

Safeway Select Frozen Entrees

Safeway Select Chocolate Bars

Contadina Tomatoes

Resume

Graphic Design Consultant

Independent

August 2014 - Present (9 years 8 months)

  • Services included design strategy, copywriting, brand and packaging design systems and collateral, retail branding and environments, point of purchase and display, online, digital, and video production, brand standards development, art direction, execution, and deployment.
  • Provided design services for creative agencies and businesses with a focus on CPG and retail brand development, package design, and related collateral.
  • Clients: Sterling Brands, DDW, Chase Design Group, Landor Associates, Perspective Branding, Voicebox Creative, and Lagunitas Brewing Company.

Director of Private Brands Packaging Design

Ahold Delhaize USA

October 2017 - August 2018 (11 months)

Ahold Delhaize, commonly known as Ahold Delhaize, is a Dutch retail company, operating supermarkets, and e-commerce businesses.

  • Led and directed packaging strategy, design, and implementation in service of 10 private label brands across five store banners spanning the Southeastern and Northeastern states.
  • Managed the creative team including two design managers, seven designers, and nine production artists with an overall 18 employees across two locations.
  • Oversaw review and approval of all production artwork, managing vendor service contracts and relationships, leading all creative reports, and internal client presentations.

Senior Design Director

Anthem Worldwide

July 2011 - August 2014 (3 years 2 months)

Anthem is a global creative agency that provides award-winning retail and packaging designs for the world's most recognized brands.

  • Developed and directed retail and CPG packaging brand strategy, renovation, revitalization, and innovation campaigns for medium to large Fortune 100/500 brands.
  • Managed the design team with two to six employees.
  • Oversaw art direction of vendor and freelance resources.
  • Led all creative reviews and client presentations.

Design Director

CBX

August 2004 - April 2010 (5 years 9 months)

CBX is a brand agency in New York that provides services such as brand strategy and identity, and retail design and development.

  • Led retail and CPG packaging brand design initiatives for clients ranging from small startups to Fortune 100/500.
  • Oversaw art direction of vendor and freelance resources.
  • Managed the design team of two to four employees.

Education

College of Arts & Architecture, Graphic Design

The Pennsylvania State University

September 1987 - May 1991 (3 years 9 months)