Olatz Aizpurua

Digital Noddle is a small team of digital marketers based in London, helping small-mid businesses develop their visibility and revenue using a data-driven approach in digital channels.

• Produced the company’s first digital marketing campaign, delivering 45 sales conversions from the 400 market leads generated.
• Introduced more profitable and digital focus activities with the transformation of marketing strategies and propositions.
• Developed and implemented new team processes producing a more responsive and connected team globally.
• Increased customer usability through digital channels including social media, SEO and paid search with the development and successful implementation of new digital user journeys.
• Acted as the digital marketing consultant for two start-up campaigns with a simultaneous launch, as part of a three-month project.
• Managed regular review of analytics implementation to ensure the efficient tracking and accurate measurement of all transactions.
• Advised business stakeholders and senior management of strategies reached from an accurate and practical insight of data analytics and developed marketing strategies to keep pace with business goals.

ELPRO is a Swiss-based, global manufacturer of innovative environmental monitoring solutions for the pharmaceutical, life science, biotech and healthcare industries. 

• Generated 2,000 leads, with ten sales conversions, with the planning, development, and launch of the company’s first digital marketing campaign.
• Trained team members in different areas of digital marketing and analysis, delivering an expanded in-house team and a more versatile global team.
• Provided ongoing optimization and improvement concepts, through the analysis and evaluation of digital marketing channel traffic, referrals, and website navigation, offering an understanding of customers as an added benefit.
• Assured all interactions were tracked and measured accurately, with regular reviews of analytics implementation.
• Produced regular reports, analyses, insights, and recommendations to support digital marketing campaigns, planning, budgeting, and channels.

Paul Smith is a British fashion designer and known for his creative aesthetic that combines tradition and modernity.

• Delivered a £300,000 increase in online sales revenue with an analysis of online market trends and a clear direction to optimize web traffic.
• Provided advice on how web design and content strategy impacted on KPIs, including engagement, revenue, and conversion.
• Highlighted the need for a full audit of Google Analytics’ technical component through analysis, and the scrutiny of a series of reports.
• Established and managed a project for the identification and negotiation of diverse agencies, with the adjustment to the proposed budget based on business needs.
• Developed a process to ensure website tracking and reporting were set up and tracked accurately, with guidance provided to e-commerce and IT departments.
• Supported digital marketing campaigns with regular reports, opinions, and recommendations based on up-to-date data analysis.

News UK is a British media company and the owner of national newspapers The Times and The Sunday Times.

• Increased traffic and sales to the site with suggestions and recommendations for the introduction of new incentives and initiatives following an analysis of online market trends.
• Managed partnership relationships, campaign reviews, and supervision of all online/offline requirements, on-time asset delivery and campaign performance reports, as required for the effective delivery of end-to-end campaigns across the online and direct marketing channels.
• Created strong relationships with affiliate partners, with an evaluation leading to an improved incentive structure for the benefit of both news and affiliate businesses.
• Developed the affiliate channel partners with funding provided through the management of an annual budget of £360,000.

lastminute.com is an online travel and leisure publicly traded multinational group specializing travel, restaurants, hotels, flights, holidays, theatre and spa to name a few.

• Analyzed and coordinated activity based on Omniture reports to assist with merchandising decisions and promotional strategies.
• Enhanced the online user experience across the partners, with the analysis of previous websites performed across long-standing partners, providing the foundation for the creation and design of new promotional landing pages and websites.