Melissa Tan

BOLT is a blockchain-powered content platform.

• Oversaw writing, editing, and proofreading overall communications.
• Wrote sales content to help drive organic search traffic.

TSLA is an advertising agency, social media studio and UX lab with full prototyping and experience design capabilities based in Singapore.

• Created copy that worked effectively for search engine optimization purposes.
• Worked on brand voice development for the National Heritage Board, a statutory board of the Singapore Government, under the Ministry of Culture, Community and Youth. 
• Created digital web banners for POSB, a Singaporean bank.

Tribal DDB is a global network of interactive agencies.

• Collaborated with creative teams to produce relevant copy for brochures, sales materials, and products.
• Conceived integrated campaigns that include print and digital collateral for Volkswagen.

W3-O Design + Interactive Lab is a digital design agency specializing in graphic design, branding, advertising, art direction, three-dimensional design, web technology and web design and development.

• Prepared creative and persuasive copy to urge consumers to purchase a client's goods or services. 
• Produced effective copy for Unilever beauty brands like Simple Skincare and St. Ives across print and digital channels.

DDB offers marketing communications services, including advertising, direct marketing, interactive, design, and sales promotion. 

• Created copy that attempts to persuade the target market to purchase or use the client's product or service. 
• Worked on StarHub - one of the big telecommunications in Singapore, pro-bono work for Assisi Hospice, and campaigns for Scoot Airlines in the Asia Pacific region, and social media content for McDonald's Singapore.

• Worked on developing a social media campaign for a premium skincare brand, SK-II that targeted the Asian markets.
• Produced engaging and error-free content that adheres to the company’s style guidelines.
• Interpreted creative direction and adapted points from creative briefs into persuasive copy concepts.

• Developed print and digital work for Singtel, one of the biggest telecommunications company in Singapore.
• Created and edited original copies that were accurate, well-researched, and met company needs and deadlines.

GOVT is an independent creative agency from Singapore specializing in advertising, creative consulting, experiential design and social media.

• Worked on above-the-line campaigns for OCBC Bank and dealt with finance, investment, insurance and lifestyle products such as shopping, dining, and travel.
• Collaborated with National Gallery Singapore, 4Fingers Crispy Chicken and Haagen-Dazs through creative initiatives.

• Worked on a wide range of accounts across Havas and Host, mainly on insurance and financial services such as PayPal, TD Ameritrade Asia, Google Go Global, Allied World, and Tokio Marine. 
• Created copy for a few homegrown brands like FairPrice and Youth Corps Singapore, as well as international names like Bluecar by The Bolloré Group, Magners Irish Cider, and Total.

• Graduated with Second Class Honours (Upper Division).
• Dissertation titled "What role does creative advertising play in contributing to a positive impact socially?" received commendation from the Board of Examiners.

• Participated and shortlisted in the Crowbar Awards 2011 for the Art Direction Campaign category.