Melissa Chue

Provided editorial support to start-ups and businesses seeking to gain a foothold in the digital realm.

• Partnered with 3 local start-ups to build content and drive web traffic to their services, while furthering her interest in editorial writing and lifestyle photography.
• Aimed to introduce locals and foreigners alike to Singapore’s food and beverage scene and to give undiscovered gems the spotlight.
• Achieved a 9 to 15% click through rate (against an average 3% click-through rate) for articles written on Vault Dragon's Facebook page, a storage service client.
• Featured on Instagram pages such as Singapore Insiders, EatBookSG, InstaSG, SGIG, OpenRice, Sethluicious, Burpple and Explore Flavours.
• Clients: Voyagin, Narratrs, GoBear, Her Velvet Vase, GetKobe, Nippon Paint, ShopBack, HonestBee, ABetterFlorist and Vault Dragon.

She was part of an supplementary network of digital marketers that help connect the organization with potential users, while empowering existing users through knowledge sharing.

• Assisted in organizing marketing events and functions.
• Met and built trusting relationships with potential clients.
• Monitored customers’ preferences and suggested advertising and positioning ideas.

As a regional lead in Asia-Pacific for online marketing activities, including content creation and paid media, Melissa aligned regional content strategy with global marketing strategy, while ensuring adaptability of globally produced content to local audiences.

• Liaised with internal digital and creative teams, and paid media vendors.
• Supported day to day marketing operations namely campaign reporting, vendor management, and event logistics.
• Co-written opinion pieces for trade media and associations such as Marketing Magazine and IAB.
• Maintained 50 - 75% marketing qualified leads to leads ratio.
• Co-authored a social media insights report that was distributed to marketing leaders from enterprise level brands and agencies in the region named, "Social Spotlight: Asia Pacific's Top 100 Brands with Campaign Asia".
• Was recognized for outstanding performance in content creation at Q4 global stand up conference.
• Improved campaign reporting and sales enablement processes via Salesforce, Hubspot, and Google Drive.
• Implemented style guide for English language blog and social media management.

A pioneering member of HubSpot Ambassadors in Singapore, Melissa was part of an auxiliary network of digital marketers that help connect the organization with potential users, while empowering existing users through knowledge sharing.

• Participated in trade shows and events as a spokesperson for the company.
• Developed strategies to increase awareness.
• Maintained effective relationships with all accounts and key media agencies.

Melissa played an integral role of driving brand awareness and lead generation across 5 key markets in the region, through a mix of content, event, and partnership initiatives.

• Acted as the regional lead for online and offline marketing activities in the Asia-Pacific region.
• Built robust database of qualified leads through content, event, email, and paid social media marketing.
• Created and managed roster of key events, speaking engagements, and exhibiting opportunities.
• Developed and promoted customer case studies, press releases, blog posts and other marketing materials.
• Was recognized for outstanding performance in content and lead generation during Q4 2015 directors’ committee meeting.
• Caused tripled sign-up rate for in-house networking events and online webinars.

As Editor for the Leisure & Services vertical, Melissa expedited at least 30 weekly deals, including line-editing, fact-checking and ensured a "sellable" angle for clients on the editorial front.

• Led editorial direction for 5 sub-categories namely Leisure, Services, Fitness, Events, and Singapore Attractions.
• Improved client approval time by approximately 200% by streamlining editorial process.
• Collaborated with city planners, partner managers, writers and external photographers to help drive the company achieve its overall goal of "making life less boring" for customers.
• Brands represented are Marina Bay Sands, Sentosa, Mediacorp, Foodpanda, Vistaprint, Magzter and Success Resources.

Melissa engaged the customers with informative, yet exciting content with a focus on Leisure and Services, Travel and National Brand deals.

• Provided editorial support in the form of ad-hoc duties in the Editor's absence.
• Maintained image quality for over 1000 daily deals.
• Contributed copy to the 2 Degree Ice Art Exhibition deal which was one of the best selling deals for the Apr - Jun 2014 quarter.
• Brands represented: Sentosa, Zouk Singapore, 2 Degree Ice Art, Pepper Lunch, Awfully Chocolate, Pizza Hut, Hush Puppies and Ben & Jerry's.

Associations: Sheares Hall Publications, Sheares Hall Photocomm and Cultural Management Board