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Megan Andrew

Social Media Marketing Expert

Megan Andrew

Worked with J&J and Visa.

Megan Andrew is a writer and digital marketer with over five years' experience in the fields of social media marketing, content creation, digital marketing, social strategy, copywriting, influencer marketing, and paid social. She has written for various online publications such as Junkee.com.au, Thought Catalog, Elephant Journal, Social Media Examiner, and The Footnotes as well as created content and worked as a social media consultant for clients in a vast range of industries. At OMD Australia, she has handled McDonald's, VISA, Johnson & Johnson, and TAB accounts.

Writing
Social Media Marketing
Digital Marketing
Content Creation
Social & Digital Strategy
Copywriting
Influencer Marketing
Paid Social
Media Planning
Advertising
Creative Writing
Copyediting
Content Marketing
Marketing Strategy
Email Marketing
SEO
Public Relations
Megan Andrew

Megan Andrew

Worked with J&J and Visa.

Social Media Marketing Expert

Megan is Available for Projects

Work with Megan

Employment Highlights

Writer

Independent

December 2014 - November 2019 (5 years)

Social & Content Manager

Liquid Ideas

September 2018 - April 2019 (8 months)

Senior Social Media Manager

Brandalism

June 2016 - September 2018 (2 years 4 months)

Education Highlights

Bachelor of Arts, Media

Macquarie University

January 2008 - December 2011 (4 years)

Portfolio

Little Bellies

The Inquisitive Personalities of Toddlers

Social Media Marketing | Social Media Examiner

How to Solve 4 Common Facebook Marketing Problems

The Footnotes

Life Lessons From Catherine Heenan, Owner of Cantik Swimwear

The Footnotes

The Humps of a Career in Camel Farming

Social Media Marketing | Social Media Examiner

How to Style Your Instagram Grid Layout: 4 Planning Tools

Junkee

Introducing ‘The Last Resort’: Channel Nine’s Latest Deeply Upsetting Relationship Drama

Little Bellies

The Inquisitive Personalities of Toddlers

Social Media Marketing | Social Media Examiner

How to Solve 4 Common Facebook Marketing Problems

The Footnotes

Life Lessons From Catherine Heenan, Owner of Cantik Swimwear

The Footnotes

The Humps of a Career in Camel Farming

Social Media Marketing | Social Media Examiner

How to Style Your Instagram Grid Layout: 4 Planning Tools

Junkee

Introducing ‘The Last Resort’: Channel Nine’s Latest Deeply Upsetting Relationship Drama

Resume

Writer

Independent

December 2014 - November 2019 (5 years)

  • Created articles on a wide variety of subject matter, specializing in areas such as interior design, health and wellness, fashion, social media and digital marketing, women’s lifestyle, and recruitment.
  • Wrote in formats such as web copy, landing page copy, blogs and articles, e-books, and social media copy.
  • Developed and researched ideas.
  • Provided paid social media management, including complex ads, to find new leads, secure conversions, promoting content, and cultivating communities.
  • Developed keyword research and SEO best practice adherence.
  • Liaised with clients, negotiating and formulating costs and scope.
  • Educated clients on content marketing and social media marketing best practices.
  • Edited, fact-checked, and proofread articles.
  • Adhering to deadlines.
  • Conducted interviews.
  • Sourced images and video content where necessary.
  • Wrote an article for Junkee, which generated over 40,000 UV’s in the first three days and now has had over 388 shares on Facebook and 688 shares on Pinterest.
  • Created an article on Thought Catalog, which generated over 19,000 shares.

Social & Content Manager

Liquid Ideas

September 2018 - April 2019 (8 months)

Liquid Ideas is an independent PR and social media agency specializing in drinks, hospitality, and consumer products with a focus on big ideas and insight-led campaigns.

  • Managed social media department, including implementation of new tools, systems, and processes.
  • Led large key client accounts where the main scope was social media, including Pears Australia.
  • Created key best practice documents and rolled this out across the agency with training.
  • Started social media inductions and social media training for PR staff.
  • Managed searching for and sharing social platform changes, updates, and news.
  • Created large and complex social media strategies for clients.
  • Created social media content and blog content, including ideation from start to finish.
  • Produced original image assets such as photos, videos, and stop motions, from ideation, styling, to post-production.
  • Managed junior staff, creating content and conducting community management.
  • Worked at events, conducting and orchestrating live, on-the-ground social media coverage.
  • Won new business with significant scope.
  • Implemented new tools and systems within the agency.
  • Created new offerings within the agency.
  • Successfully created the Pears Australia Instagram from scratch.

Senior Social Media Manager

Brandalism

June 2016 - September 2018 (2 years 4 months)

Brandalism is a Sydney-based boutique content marketing and social media marketing agency that focuses on the power of storytelling.

  • Acted as the key client lead and project management, where the leading component of work was social media.
  • Attended regular face-to-face meetings as well as presentations to clients.
  • Provided weekly and monthly reporting as well as continued analysis of reporting tools and systems.
  • Managed and executed EDM strategies and overseeing implementation.
  • Assisted with social media content audits.
  • Managed social media content production across a wide range of clients, including the FMCG, fashion, retail, education, and architecture and building spaces.
  • Managed, directed, and styled photoshoots, producing GIFS, taking photos for social and editing, creating storyboards, and styling and directing for-social video content.
  • Created social media content.
  • Developed social media strategies, including tone of voice, visual aesthetic guides, and best practice documents.
  • Managed paid social media across these clients with a wide range of different objectives, predominantly across Facebook and Instagram, but also across LinkedIn.
  • Conducted community management across these clients, dealing with complex questions and complaints where necessary, and creating social media escalation documents for difficult queries.
  • Developed influencer management, including vetting of suitable candidates and assisting with the creation of contracts and negotiation of deals.
  • Developed and maintained good working relationships with relevant internal and external staff, including clients, other agencies, and other stakeholders.
  • Attended and covered live events on social using Instagram Stories, Snapchat, and Facebook Live.
  • Briefed and managed writers, graphic designers, and videographers for content production.
  • Provided ideation and social media strategy for campaign-based work for existing clients.
  • Pitched for new clients, including initial meetings, dissecting client needs, and developing proposals.
  • Created complex competitions for social and experiential events.
  • Wrote short-form and long-form copy for a variety of different clients in a range of styles and voices.
  • Spoke at two different sessions at the “Naturally Good” expo in 2017. Discussed social media for small businesses and Instagram marketing, each time to over 100 people.
  • Created and implemented an internship program in the agency.
  • Negotiated and finalized significant partnership deals for clients with brand ambassadors such as Jules Sebastien.
  • Consistently met social media growth and engagement targets for clients.
  • Successfully introduced and implemented
  • Managed influencer marketing into the agency for the first time and worked with lawyers to develop contracts for use with influencers.
  • Created and implemented successful EDM Strategies.
  • Built and implemented successful social media strategies and paid social media campaigns.

Education

Bachelor of Arts, Media

Macquarie University

January 2008 - December 2011 (4 years)