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Marianne Vorrink

Market Research Specialist

Marianne Vorrink

Previously from Philips International.

Marianne Vorrink has strong expertise in market research and market intelligence, specializing in communication, product or services, advertising or campaign, image, and international research. She has managed national and international research projects, both on the customer and agency side, including Philips International. Working for a variety of clients, with each of their own marketing goals, she has gained extensive experience in qualitative, including in-depth interviews, online communities and focus groups, and quantitative, consumer and business-to-business, ad-hoc, and tracking.

Quantitative Analysis
Advertising
Qualitative Research
Survey Design
Customer Insights
Communications Research
Market Intelligence
Questionnaire Design
Consumer Behavior
Competitive Intelligence
Advertising Research
Brand Equity
International Research
Marianne Vorrink

Marianne Vorrink

Previously from Philips International.

Market Research Specialist

Marianne is Available for Projects

Work with Marianne

Employment Highlights

Market Research Consultant

Independent

April 2009 - Present (15 years)

Senior Manager Marketing Communication Intelligence

Philips International

June 2006 - April 2009 (2 years 11 months)

Senior Manager Market Intelligence

Philips International

May 2003 - June 2006 (3 years 2 months)

Senior Account & Research Manager

Interview-NSS

March 1997 - May 2003 (6 years 3 months)

Education Highlights

Bachelor of Arts, Labor & Organizational Psychology

University of Amsterdam

January 1999 - December 2006 (8 years)

Portfolio

Royal FloraHolland

Royal FloraHolland

Marktplaats

Marktplaats

gemseek.com

GemSeek

www.consumentenbond.nl

Consumentenbond

www.umcutrecht.nl

UMC Utrecht

Rode Kruis Nederland‎

Red Cross Netherlands

Royal FloraHolland

Royal FloraHolland

Marktplaats

Marktplaats

gemseek.com

GemSeek

www.consumentenbond.nl

Consumentenbond

www.umcutrecht.nl

UMC Utrecht

Rode Kruis Nederland‎

Red Cross Netherlands

Resume

Market Research Consultant

Independent

April 2009 - Present (15 years)

Vorrink Intelligence offers market research consultancy and project management.

  • Provided consulting for clients regarding the optimal research methodology to answer the marketing queries of the client in question.
  • Conducted qualitative research and consulted clients based on the research results.
  • Performed quantitative research and consulted clients based on the research results.
  • Delivered consultancy based on quantitative research, nationally as well as internationally.
  • Gave consultancy on business-to-business, consumer services and durable consumer goods.

Senior Manager Marketing Communication Intelligence

Philips International

June 2006 - April 2009 (2 years 11 months)

  • Performed several responsibilities, including consulting of Marcom, as well as advertising and media agencies, regarding the optimization of global ATL advertising campaigns.
  • Provided recommendations based on creative development research, pre-testing, post-testing, and ad-hoc studies.
  • Chaired the Communication Intelligence task-force with the objective to harmonize research methodologies and achieve a standard approach to communication research.
  • Managed large, complex multi-country, cross-PD research project.

Senior Manager Market Intelligence

Philips International

May 2003 - June 2006 (3 years 2 months)

  • Chaired different taskforces with the objective to harmonize research methodologies and achieve a One Philips approach.
  • Managed and deployed large, complex scale multi-country, cross-PD research project. Actively engaged with various stakeholders and balanced interests to achieve full alignment and endorsement for project implementation and deployment.

Senior Account & Research Manager

Interview-NSS

March 1997 - May 2003 (6 years 3 months)

Interview-NSS operates as a market research and consulting company in Netherlands.

  • Managed the core market research project process, from the client briefing through research methodology selection and execution to giving recommendations to achieve clients’ marketing objectives.
  • Coached and taught junior employees in the course of their daily activities.
  • Acted as the quality manager for the entire organization: responsible for the adaptation of the quality system to the new ISO quality norms.
  • Contributed to overall business growth through the acquisition of new customers and the extension of current customers’ portfolio. Accountable for turnover as well as purchasing and budget control.

Research Executive

MarketResponse

December 1989 - March 1997 (7 years 4 months)

MarketResponse is a market research agency specializing in human insights, data creativity, design thinking, strategy, implementation and consultancy.

  • Performed project management of market research projects: from the client briefing through research methodology selection and execution to reporting/presentation of research results.
  • Designed, organized, and managed the distribution of research materials.

Education

Bachelor of Arts, Labor & Organizational Psychology

University of Amsterdam

January 1999 - December 2006 (8 years)