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Lauren Dado

Lauren Dado

Finance Writer

Writes about finance, B2B and B2C content.

Previously a Content Manager at SingSaver, Lauren Dado is a writer and digital marketing strategist with over 8 years of experience attracting, acquiring and retaining customers through content and SEO. She has crafted personal finance stories for website and content partners and also published a co-branded online shopping survey with Shopback which appeared in The Straits Times, Lianhe Zaobao, and mainland Chinese news websites. In 2000, she was awarded by WikiPilipinas as People and Society WikiPinoy of the Year as a recognition for her blog. Lauren enjoys helping startups, agencies and e-commerce brands meet business goals by creating copy that converts and drives traffic.

Digital Marketing
Graphic Design
UX Design
Google AdWords
Google Analytics
Search Engine Optimization
B2B Content
B2C Content
Copyediting
Copywriting
Finance Content
Content Strategy
Email Marketing
Social & Digital Strategy
Web Content
Lauren Dado

Lauren Dado

Writes about finance, B2B and B2C content.

Finance Writer

Lauren is Available for Projects

Work with Lauren

Employment Highlights

Content Manager

OLIVER

December 2018 - Present (2 years 11 months)

Content Strategist

Coins.ph

August 2017 - Present (3 years 3 months)

Content Manager

SingSaver Pte Ltd

October 2015 - August 2017 (2 years 10 months)

Content Strategist

Lifetrack Medical Systems

June 2017 - July 2017 (1 month)

7 More Entries

Education Highlights

Certificate

General Assembly

March 2018 - May 2018 (2 months)

Bachelor of Arts

Ateneo de Manila University

March 2003 - March 2007 (4 years)

Resume

Content Manager

OLIVER

December 2018 - Present (2 years 11 months)

OLIVER provides clients with dedicated agencies which cover the full range of integrated marketing specializing in brand strategy and planning, real-time marketing, creative execution, digital strategy and social media.

  • Utilized content to define and create digital experiences for 3M's B2B and B2C customers across Asia, Australia and New Zealand.
  • Was responsible for the line management and professional development of 4 Content Executives in the OLIVER + 3M team.

Content Strategist

Coins.ph

August 2017 - Present (3 years 3 months)

Coins.ph is a financial services platform that allows Filipinos to buy load, make online payments and trade digital currencies.

  • Planned and executed content marketing strategies that drive traffic and new users from SEO, social media, and influencer channels.
  • Identified gaps in content and recommended new topics.

Content Manager

SingSaver Pte Ltd

October 2015 - August 2017 (2 years 10 months)

SingSaver is a personal finance comparison platform in Singapore offering personal loan, insurance and credit cards.

  • Operated an SEO-driven content management framework that spreads SingSaver.com.sg's mission to promote financial literacy throughout Singapore. 
  • Led a lean team of writers and worked collaboratively to produce timely, easy-to-read personal finance content that helps Singaporeans save time and money. Increased ~30% month-on-month organic traffic growth, with articles receiving ~400,000 organic page views in May 2017. 
  • Built relationships with content partners and government agencies and discussed ways to support each other through branded content.
  • Helped launch Credit Awareness Month, the first credit report campaign in Singapore.
  • Published a co-branded online shopping survey with Shopback, which appeared in The Straits Times, Lianhe Zaobao, and mainland Chinese news websites.
  • Crafted personal finance stories for website and content partners; work has appeared in AsiaOne, Her World magazine, and other tier-one publications in Singapore. 

Content Strategist

Lifetrack Medical Systems

June 2017 - July 2017 (1 month)

Lifetrack Medical Systems is led by a team of healthcare and technology veterans from the U.S. and Philippines who has a pioneer product, the LifeSys™ RIS/PACS that is the first truly distributed enterprise radiology platform.

  • Built Lifetrack’s full product messaging using the Lean Canvas, Jobs-to-be-Done model and strategic messaging map.
  • Crafted the website copy so that it speaks to the needs of their target customers using the product message as my guideline.
  • Planned the information architecture of the website and produced wireframes for each page to make sure the messages are placed in strategic order.

Senior Digital Marketing Manager

CompareAsiaGroup

March 2015 - September 2015 (1 year 6 months)

CompareAsiaGroup operates the leading online comparison platforms for financial, telecommunications and utility products across Asia.

  • Managed the regional team that produced articles and infographics for ten local countries.
  • Worked with the CMO to develop regional style guides and content marketing best practices, improving the productivity of the content teams in each local country by ~10%.
  • Developed content strategies, processes and KPIs for the Philippine and Singapore content teams.

Digital Business Unit Head

GeiserMaclang Marketing Communications Inc

November 2013 - March 2015 (1 year 4 months)

GeiserMaclang is a marketing consulting agency in the Philippines which empowers their clients with the creativity and expertise to execute in a single motion a distinction that sets them apart from both consultants and agencies.

  • Collaborated with strategic planners and digital specialists to plan and execute digital marketing campaigns for over 30 local and international clients in the private and public sector. 
  • Expanded digital product offerings and did sales pitches with the business development team. These efforts earned the business over 2 million pesos in digital projects during the first four months. 
  • Served as a digital resource speaker for internal training programs by Philippine government agencies, including the Center for International Trade Expositions and Missions (CITEM) and the Department of Social Welfare and Development (DSWD).

Content & Social Media Manager

LikeJobs

November 2012 - November 2013 (1 year)

LikeJobs is a social recruitment SaaS designed to help business process outsourcing companies manage their talent search and employee referral program. 

  • Initiated an SEO and social content strategy targeted towards BPO job-seekers in the Philippines which resulted in 20% month-on-month organic growth and over 10,000 applicants for job openings at BPO and IT companies.
  • Increased the LikeJobs Facebook audience from 500 to 80,000 through a mix of organic and paid content.

SEO Manager

Balsam Brands

March 2011 - August 2012 (1 year 5 months)

Balsam Brands is a global retailer of artificial Christmas trees and related holiday décor products.

  • Built and led a team of SEO specialists. Drove organic traffic to the company's websites by optimizing over 500 product pages, blogger outreach, and executing product review campaigns.
  • Worked closely with the content team to come up with guidelines and best practices for creating copy and content by using the Google Panda algorithm.
  • Helped the CRM team to cope with the volume of tickets.
  • Trained and managed a separate team on various aspects of Google AdWords management including data analysis and creative copywriting.

Web Content Editor

Dunboy Publishing

October 2009 - April 2011 (2 years 6 months)

A publishing company, Dunboy Publishing is providing copies of ebooks and managed online websites for books and articles.

  • Wrote and edited ebooks on fertility treatments and other women’s reproductive health topics.
  • Edited and published search-optimized content for the company’s BayArea family websites.

Writer

Independent

November 2007 - October 2009 (2 years 11 months)

  • Worked for agencies, websites and print publications in the Philippines including AllFamous Digital Agency and ARC Public Relations.
  • Handled online copy projects for international clients in the health, tourism and e-commerce industries.
  • Her work has appeared in The Philippine Inquirer, The Manila Bulletin and Travel Magazine.

Junior Writer

iWebmasters Inc

March 2007 - November 2007 (1 year 8 months)

iWebmasters is an outsourcing company based in the Philippines specializing in web design and programming.

  • Researched and wrote search-optimized web content for various industries in the US, Canada, and Australia.
  • Collaborated with team regarding how content should be crafted and followed writing guidelines appropriately.
  • Liaise with other bloggers and writers within network of websites for contributing content.
  • Managed editorial calendars and identified new opportunities for content within client's websites.

Education

Certificate, User Experience Design

General Assembly

March 2018 - May 2018 (2 months)

Bachelor of Arts, Social Sciences

Ateneo de Manila University

March 2003 - March 2007 (4 years)