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Kristoffer Madsen

Kristoffer Madsen

SEO Strategist

Experienced in technical SEO, link building & on-page SEO.

Kristoffer Madsen has expertise in technical SEO, link building, and on-page optimization. He has worked for clients across various niches, including gambling (casino, bingo, sports), dental, construction, payday loans, and e-commerce. With several years of experience as head of SEO, he has developed and executed SEO strategies for multiple brands, such as nordgreen.com, messyweekend.com, projectnord.com, jamielooks.com, theplanetera.com, siccaro.dk, and scandinavianbiolabs.com. Kristoffer also writes about technical SEO, SEO guides, and Google.

SEO Strategy
On-Page Optimization
Technical SEO
Content Strategy
SEO Backlinking
Competitive Analysis
Affiliate Marketing
Digital Marketing
Google Analytics
Google AdWords
Google AdSense
Google Search Console
SEMrush
SEOMoz
MailChimp
Bing Ads
Facebook Ads
Linkbuilding
Kristoffer Madsen

Kristoffer Madsen

Experienced in technical SEO, link building & on-page SEO.

SEO Strategist

Kristoffer is Available for Projects

Work with Kristoffer

Employment Highlights

SEO Expert

Independent

January 2012 - Present (9 years 9 months)

Head of SEO & Marketing

Fable Media

July 2016 - Present (4 years 3 months)

Head of SEO

Blazar Capital

October 2019 - Present (1 year)

Head of SEO

Trustful Media

October 2015 - September 2016 (1 year 11 months)

Education Highlights

Bachelor's Degree

Copenhagen School of Design and Technology

January 2012 - December 2014 (3 years 11 months)

Resume

SEO Expert

Independent

January 2012 - Present (9 years 9 months)

  • Developed and implemented SEO strategies for clients.
  • Wrote about technical SEO, SEO guides, and Google. 
  • Ran several affiliate sites within the different niches, including several Danish payday loan sites, an international amazon affiliate sites about beds and mattresses, and a site about gaming and tech reviews.

Head of SEO & Marketing

Fable Media

July 2016 - Present (4 years 3 months)

Fable Media is an affiliate marketing agency with casino and gambling traffic in UK, Sweden, Norway, Germany, and Denmark.

  • Managed 17 employees.
  • Oversaw the P&L and KPI delivery.
  • Prepared the budget and strategy for link building and content.
  • Worked with advanced white, grey and black hat methods to rank sites, mainly through manual link building, XRocket, GSA, and outreach.
  • Ranked multiple sites and casinos on highly competitive keyword terms such as 'mobile casino', 'new casino', and 'online casino'.

Head of SEO

Blazar Capital

October 2019 - Present (1 year)

Blazar Capital develops ideas for new businesses, with focus on innovation, disruptive business models, and consumer experience enhancement.

  • Optimized on-page SEO, technical SEO, and link building mainly driven by white hat outreach tactics and affiliate partnerships.
  • Worked with multiple brands, including nordgreen.com, messyweekend.com, projectnord.com, jamielooks.com, theplanetera.com, siccaro.dk, scandinavianbiolabs.com, wallpipe.dk, firstdrawing.com, and otay-shop.dk.

Head of SEO

Trustful Media

October 2015 - September 2016 (1 year 11 months)

Trustful Media is media and marketing agency specialized in payday loans.

  • Managed five employees.
  • Developed and managed client presentations.
  • Performed link building and executed SEO strategies and activities.

Education

Bachelor's Degree, -

Copenhagen School of Design and Technology

January 2012 - December 2014 (3 years 11 months)