Kristen Gode

• Led full lifecycle Salesforce and Pardot implementations.
• Set up syncing and connections between Salesforce and Pardot.
• Managed email marketing campaigns to generate and nurture leads.
• Audited and implemented suggestions to increase optimal Pardot usage.
• Analyzed and reported relevant performance metrics on a bi-weekly basis.
• Created responsive email, form, and landing page layout templates for several companies.

• Managed and deployed digital marketing assets for an international lighting manufacturing company to support lead generation objectives for over 20 brands.
• Led implementation of Pardot migration from HubSpot and created procedures for standard work and training material.
• Assisted with integration of third-party platforms on Pardot, including Feedotter, Bee Pro, and Leadpages.
• Collaborated with project managers and design team to create, manage, and optimize lead generation and awareness campaigns.
• Presented and answered questions weekly at company Pardot training sessions.
• Audited and edited content and HTML/CSS code for emails, forms, and landing pages to ensure responsiveness and best practices.
• Executed timely email and landing page campaign launches averaging 5,000-10,000 sends per day to achieve company goals and objectives.
• A/B tested to optimize email performance by measuring open and CTRs.
• Reported, tracked, and analyzed weekly campaign metrics and suggested improvements for higher ROI.

Golden Gate Talent is a San Francisco talent agency providing clients with event staff, brand ambassadors, and promotional models for conferences, trade shows, and festivals.

• Implemented Salesforce CRM and HubSpot marketing to manage interactions throughout the customer lifecycle.
• Performed retention-based marketing campaign management by lead scoring and trigger events.
• Managed all ongoing digital marketing efforts, including social, email, lead generation, and content.
• Built and A/B tested email campaigns and landing pages to generate and nurture leads.
• Developed and analyzed Google AdWords campaigns using SEO strategies that improved traffic by 20%.

• Worked for over 80 clients to increase brand awareness, advocacy, and in-store purchases by crafting and communicating brand messaging to the public.
• Led teams to increase brand engagement through shareable social media experiences at festivals and trade shows.

Mouse and Man is a digital marketing firm specializing in SEO, paid online advertising, inbound marketing, and consulting.

• Composed and delivered targeted messaging through SEM to increase sales by 50%.
• Built, managed, monitored, and engaged users on social media.
• Designed promotional and informational marketing display materials.
• Launched targeted messaging campaigns using Advanced Twitter Search to move target market groups onto company landing pages and increased traffic and B2C product sales.
• Boosted content visibility using backlinks and SEO tactics for Aglobalworld.com via WordPress blog posts.

Courses completed include French I, Studies in European Cinema, Theories and Aesthetics of Film, Traditional Chinese Medicine, and Retail Marketing.

Courses completed include Intermediate Spanish Grammar, Intermediate Spanish History and Literature (Month I), Advanced Spanish Grammar, Advanced Spanish History and Literature (Month II).