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Koby Genosar

Digital Marketer

Koby Genosar

B2B/B2C marketing specialist previously from Leo Burnett.

Koby Genosar is an independent digital marketing and marketing communications specialist with solid experience and equipped with knowledge and strategies in all aspects of B2B and B2C digital marketing. He specialized in online campaign management particularly on Facebook, LinkedIn, Google, and YouTube, product management, lead generation, MQL and customer journey via Hubspot, online and offline media buying, and Google Analytics. At Leo Burnett, he has managed all digital and marketing aspects such as media planning, creative and strategy for leading agency clients including Chevrolet Israel, Kia Motors, Samsung Israel, KLM, and Reckitt Benckiser. Koby speaks Hebrew, English, German and Italian and has experience in implementing professional conventions in and outside Israel.

Digital Marketing
A/B Testing
Campaign Management
Affiliate Marketing
B2B Marketing
Facebook Marketing
Google Analytics
HubSpot
Lead Generation
Media Buying
Search Engine Marketing (SEM)
Search Engine Optimization
Social Media Marketing
YouTube Marketing
Marketing Communications
Integrated Marketing Strategy
LinkedIn
Social & Digital Strategy
B2C Marketing
Online Advertising
Digital Media
Koby Genosar

Koby Genosar

B2B/B2C marketing specialist previously from Leo Burnett.

Digital Marketer

Koby is Available for Projects

Work with Koby

Employment Highlights

Digital Marketing & Media Expert

Independent

January 2014 - Present (10 years 3 months)

Head of Digital Marketing

L.D Israel Auto Equipment Group

August 2016 - December 2018 (2 years 5 months)

Digital & Marketing Communications Manager

L.D Israel Auto Equipment Group

January 2015 - July 2016 (1 year 7 months)

Head of Digital Clients

Leo Burnett

January 2011 - December 2014 (4 years)

Education Highlights

Bachelor's Degree in History & Multi-Disciplinary Studies, History & Multi-Disciplinary Studies

Haifa University

January 2001 - December 2004 (4 years)

Webmaster UI & UX, Webmaster UI & UX

John Bryce College

January 2003 - December 2004 (2 years)

Portfolio

Leo Burnett

Leo Burnett - Publicis Groupe

www.seat.co.il

SEAT Israel Website

Facebook

KLM Royal Dutch Airlines

Kaftor Systems

YouTube

Emergency Button in Your Vehicle

YouTube

Safe Drive Systems - Anti-Collision Radar System

Leo Burnett

Leo Burnett - Publicis Groupe

www.seat.co.il

SEAT Israel Website

Facebook

KLM Royal Dutch Airlines

Kaftor Systems

YouTube

Emergency Button in Your Vehicle

YouTube

Safe Drive Systems - Anti-Collision Radar System

Resume

Digital Marketing & Media Expert

Independent

January 2014 - Present (10 years 3 months)

  • Specialized in B2B, B2C Israel, and USA markets.
  • Clients include Safe Drive Systems, L.D Israel Auto Equipment Group, Green Media, The Israeli Center for Portuguese Passports, Coleman Israel, Galooli LTD, Rubicon Group, Reuveni Pridan IPG, YKcenter, Berlitz Israel and MAPA Israel.

Head of Digital Marketing

L.D Israel Auto Equipment Group

August 2016 - December 2018 (2 years 5 months)

L.D Israel Auto Equipment Group is an automotive company in which line of business includes the retail sale of specialized lines of merchandise in Israel.

  • Handled an annual marketing budget: 2016: $1.3 million, 2017: $1.6 million, 2018: $1.1 million.
  • Managed 2 staff, a junior account executive (SDS USA) and a Marcom (Awacs Israel).
  • Performed strong B2C and B2B marketing and maintained external agencies and relationships with marketing service providers.
  • Developed business collaborations with major players in Israeli industry.
  • Assessed lead quality to determine the effectiveness of each channel.
  • Ran A/B testing on advertisements, landing pages and emails to increase conversion rates.
  • Managed paid and organic content distribution strategy.
  • Created weekly and monthly reports and organized and participated in professional conventions.
  • Worked with sales to understand the customer needs and ensured messaging is align with marketing goals.

Digital & Marketing Communications Manager

L.D Israel Auto Equipment Group

January 2015 - July 2016 (1 year 7 months)

  • Created and implemented plans to increase market share.
  • Conducted market research and oversaw market data analysis and evaluation.
  • Developed pricing and budgeting strategies and collaborated with cross-functional teams to produce effective promotional materials.
  • Coordinated with and managed agency partners.
  • Provided final approval on all marketing collateral, products and promotions.

Head of Digital Clients

Leo Burnett

January 2011 - December 2014 (4 years)

  • Managed all digital aspects - media planning, creative and strategy for leading agency clients such as Chevrolet Israel, Kia Motors, Samsung Israel, KLM, and Reckitt Benckiser.
  • Handled advertising account executive.
  • Performed B2C and B2B marketing, with a proven track record in campaigns and projects.
  • Collaborated with strategic planners, media, creative, and leading websites.
  • Crafted strategies for partnerships and affiliate programs as part of the client's overall marketing strategy.
  • Administered social media activities, applications, and campaigns.
  • Utilized traffic analysis and statistics tools such as Google Analytics, e-Rate, and WebTrends.

Marketing Communications Manager

Budget Rent a Car Israel

January 2009 - December 2011 (3 years)

Budget Rent a Car is one of the vehicle rental companies in Israel offering car & truck rentals and moving supplies.

  • Managed budget rent a car Israel’ website using CMS platform in English and Hebrew.
  • Developed and optimized digital marketing across multiple channels.
  • Handled external agencies and relationships with marketing service providers.
  • Oversaw the budget of Israel’s Facebook fan page (posts, campaigns, and promotions).
  • Worked in collaboration with SEM and SEO providers, which resulted in a significant increase (over 300%) in search traffic and ROI.
  • Maintained business collaborations with major players in Israeli industry such as MasterCard Israel, Dan Hotels, and Israel Discount Bank LTD.

SEM/SEO Account Manager

Agent Interactive

January 2006 - December 2009 (4 years)

Agent Interactive is a digital powerhouse specializing in online marketing, e-commerce, and web development on open source platforms such as Magento and WordPress.

  • Managed and supervised a large number of SEO and SEM clients, both Israeli and international.
  • Recruited new clients: AIG Israel, Meyers Movers NYC, PRS-Med, Zer4u,  E-Drivetech, and MDK Electronics.
  • Analyzed search engine landscapes of targeted websites to create a complete search engine marketing strategy.
  • Worked closely with marketing and other departments to incorporate SEO/SEM strategies into the company and external clients' web stores.

Education

Bachelor's Degree in History & Multi-Disciplinary Studies, History & Multi-Disciplinary Studies

Haifa University

January 2001 - December 2004 (4 years)

Webmaster UI & UX, Webmaster UI & UX

John Bryce College

January 2003 - December 2004 (2 years)