Kang Liang Koh

Growth.sg is a Singapore-based agency solely focused on small/fledgling businesses, exclusively SMEs and startups.

• Created the growth.sg brand with a vision to help local SMEs and startups build and scale internal capabilities for growth. 
• Conducted and reported on client audits relating to sales, marketing, and revenue generation processes, and follow through with best-practice strategy proposal and execution.

Swapie is a Singapore-based platform that enables credit card holders to maximize rewards earned from their issuers, and the non-credited to share some of these rewards while participating in the e-commerce market.

• Ideated, built, and launched a minimal-viable product of a digital marketplace that helps consumers, both with and without credit facilities, to maximize financial benefits and save on online shopping.
• Strategized, planned, and executed all startup activity. Prospective ROI on marketing spend of 20x to 40x.

Kaodim is an online service marketplace that helps customers find the right service providers for hire.

• Led and provided marketing directions to five regional specialists, with full responsibility for marketing profit and loss. Overview and decision-maker of all offline activations, including OOH, events, and print buys. 
• Consistently attained revenue run-rates; grew awareness with six-month organic traffic spike of 20%. 
• Ran all outbound partnerships such as pipelining, RM, pitching, and executing.
• Acquired top partners, including Taobao, 99.co, and Shopee; 3x partner promo usage targets for H1 vs H2 2018.

Kobe Global Technologies is an award-winning Artificial Intelligence Influencer Marketing platform that connects brands and agencies with relevant celebrity, macro, micro or everyday influencers, Instagrammers, bloggers, or YouTubers. 

• Generated S$350,000 social media revenue, top sales for six months, sold and managed two of company’s top three largest contracts, and attained 2.5x contract renewal size. 
• Headed all PR and market development activities, won a global pitch competition, outperformed lead-generation KPIs at conferences, and trained new business development and marketing development team members.

ShopBack is an e-commerce cashback portal in Southeast Asia.

• Built company-wide analytics framework such as tracking reports and cohort analysis, powering optimization for 60,000 pageviews in one month and generating 44% of leads with 28% of the budget. 
• Exceeded merchant and talent acquisition KPIs by 400% and 160% respectively by developing internal integration processes. Built onboarding processes for both from scratch.

• Was a runner-up in NTU-SBF African Business Plan Competition in 2016.
• Wrote business briefs with SMUEM. Exchange Program in Sao Paulo, Brazil. 
• Organized four anti-establishment one-north startup excursions.
• Founded and grew EDGE, the first and only nationwide student tech & entrepreneurship community for students.