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Kang Liang Koh

Kang Liang Koh

Influencer Marketing Specialist

Influencer marketing expert for startups.

Kang Liang Koh has over five years of experience as a consultant in business development, growth, sales, and marketing in the technology, enterprise software, and digital marketplaces. His professional achievements include launching and growing a Southeast Asian cashback portal, and growing enterprise revenue at Kobe Global Technologies, an advertising technology platform for social media influencers, by over five-fold. Among his accomplishments include heading PR and market development activities, and outperforming lead-generation KPIs in his previous role, as well as winning a global pitch competition. Kang Liang's expertise also includes analytics and talent acquisition.

Business Development
Data Analysis
Analytics
Growth Marketing
Influencer Marketing
Social Media Marketing
Digital Marketing
Public Relations
Lead Generation
E-Commerce Marketing
Strategic Planning
Kang Liang Koh

Kang Liang Koh

Influencer marketing expert for startups.

Influencer Marketing Specialist

Kang Liang is Available for Projects

Work with Kang Liang

Employment Highlights

Lead Consultant

Growth.sg

March 2019 - Present (2 years 7 months)

Chief Executive Officer

swapie.co

June 2019 - Present (1 year 4 months)

Country Marketing & Business Development Lead

Kaodim Singapore

May 2018 - February 2019 (1 year 9 months)

Business Development & Account Management Lead

Kobe Global Technologies

May 2017 - March 2018 (1 year 10 months)

1 More Entries

Education Highlights

Bachelor of Science

Singapore Management University

August 2013 - December 2016 (3 years 4 months)

Resume

Lead Consultant

Growth.sg

March 2019 - Present (2 years 7 months)

Growth.sg is a Singapore-based agency solely focused on small/fledgling businesses, exclusively SMEs and startups.

  • Created the growth.sg brand with a vision to help local SMEs and startups build and scale internal capabilities for growth. 
  • Conducted and reported on client audits relating to sales, marketing, and revenue generation processes, and follow through with best-practice strategy proposal and execution.

Chief Executive Officer

swapie.co

June 2019 - Present (1 year 4 months)

Swapie is a Singapore-based platform that enables credit card holders to maximize rewards earned from their issuers, and the non-credited to share some of these rewards while participating in the e-commerce market.

  • Ideated, built, and launched a minimal-viable product of a digital marketplace that helps consumers, both with and without credit facilities, to maximize financial benefits and save on online shopping.
  • Strategized, planned, and executed all startup activity. Prospective ROI on marketing spend of 20x to 40x.

Country Marketing & Business Development Lead

Kaodim Singapore

May 2018 - February 2019 (1 year 9 months)

Kaodim is an online service marketplace that helps customers find the right service providers for hire.

  • Led and provided marketing directions to five regional specialists, with full responsibility for marketing profit and loss. Overview and decision-maker of all offline activations, including OOH, events, and print buys. 
  • Consistently attained revenue run-rates; grew awareness with six-month organic traffic spike of 20%. 
  • Ran all outbound partnerships such as pipelining, RM, pitching, and executing.
  • Acquired top partners, including Taobao, 99.co, and Shopee; 3x partner promo usage targets for H1 vs H2 2018.

Business Development & Account Management Lead

Kobe Global Technologies

May 2017 - March 2018 (1 year 10 months)

Kobe Global Technologies is an award-winning Artificial Intelligence Influencer Marketing platform that connects brands and agencies with relevant celebrity, macro, micro or everyday influencers, Instagrammers, bloggers, or YouTubers. 

  • Generated S$350,000 social media revenue, top sales for six months, sold and managed two of company’s top three largest contracts, and attained 2.5x contract renewal size. 
  • Headed all PR and market development activities, won a global pitch competition, outperformed lead-generation KPIs at conferences, and trained new business development and marketing development team members.

Business Development, Analytics & Talent Acquisition Consultant

ShopBack

May 2014 - February 2015 (1 year 9 months)

ShopBack is an e-commerce cashback portal in Southeast Asia.

  • Built company-wide analytics framework such as tracking reports and cohort analysis, powering optimization for 60,000 pageviews in one month and generating 44% of leads with 28% of the budget. 
  • Exceeded merchant and talent acquisition KPIs by 400% and 160% respectively by developing internal integration processes. Built onboarding processes for both from scratch.

Education

Bachelor of Science, Economics & Strategic Management

Singapore Management University

August 2013 - December 2016 (3 years 4 months)

  • Was a runner-up in NTU-SBF African Business Plan Competition in 2016.
  • Wrote business briefs with SMUEM. Exchange Program in Sao Paulo, Brazil. 
  • Organized four anti-establishment one-north startup excursions.
  • Founded and grew EDGE, the first and only nationwide student tech & entrepreneurship community for students.