Work With High Performing Talent On Demand

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Jia Ying Lim

Hospitality Content Strategist

Jia Ying Lim

Hospitality marketing communications strategist.

Jia Ying Lim is a marketing communications professional with experience in campaigns, communications and project management and a demonstrated history of working in fast-paced establishments and both localized and international environments. Specializing in hospitality marketing communications, she has managed campaigns while collaborating with various business units resort-­wide and external stakeholders for casino and non-­casino events and promotions at Resorts World Sentosa. Jia Ying is also skilled in content creation and copywriting for press releases, EDMs) and social media.

Email Marketing
Event Management
Marketing Communications
Copywriting
Hospitality Content
Press Releases
Hospitality Content Strategy
Social Media
Content Creation
Event Planning
Project Management
Jia Ying Lim

Jia Ying Lim

Hospitality marketing communications strategist.

Hospitality Content Strategist

Jia Ying is Available for Projects

Work with Jia Ying

Employment Highlights

Senior Executive, Marketing Communications

Resorts World Sentosa

March 2017 - Present (7 years 1 month)

Boutique Associate

Gen.K Jewelry

January 2017 - February 2017 (2 months)

Senior Executive

Yale-­NUS College

February 2014 - December 2016 (2 years 11 months)

Associate Trainee

Access Communications

May 2016 - July 2016 (3 months)

Education Highlights

Bachelor of Commerce, Management & Marketing

Murdoch University

January 2012 - December 2014 (3 years)

Diploma in Hospitality & Tourism Management, Hospitality & Tourism Management

Temasek Polytechnic

January 2009 - December 2012 (4 years)

Portfolio

www.rwsentosa.com

Resorts World Sentosa, Singapore

Gen.K Jewelry

Father's Day Collection

Media Scheduling

Press Release for Gen.K Jewelry

Timeless Nature Collection

www.rwsentosa.com

Resorts World Sentosa, Singapore

Gen.K Jewelry

Father's Day Collection

Media Scheduling

Press Release for Gen.K Jewelry

Timeless Nature Collection

Resume

Senior Executive, Marketing Communications

Resorts World Sentosa

March 2017 - Present (7 years 1 month)

  • Focused on consumer marketing for Casino products, mainly targeted at both existing and potential Genting Rewards loyalty program members.
  • Managed campaigns while collaborating with various business units resort-wide and external stakeholders for Casino and non-Casino events and promotions.
  • Managed appointed creative agency and liaised with vendors daily.
  • Ensured all physical and digital marketing collaterals meet communication objectives while adhering to brand guidelines and regulatory requirements.
  • Worked on several projects, including New Year’s Eve, World Cup, Chinese New Year and flagship tournament.
  • Involved in branding activities, including conceptualizing of direct mailers, product packaging and premium gifts.
  • Provided bilingual copywriting and vetting support.
  • Managed and allocated marketing assets and inventory, as well as working with stakeholders on the implementation of related infrastructure.
  • Raised and handled purchases of marketing expenses via SAP Ariba.
  • Assisted event operations when required.

Boutique Associate

Gen.K Jewelry

January 2017 - February 2017 (2 months)

Gen.K Jewely is a one stop shop for unique and outstanding jade jewelry in Singapore.

  • Managed retail and event operations with marketing responsibilities.
  • Handled content creation and copywriting for press releases, electronic direct mailers, and social media posts.
  • Developed media calendar across platforms.
  • Conceptualized and executed marketing initiatives.

Senior Executive

Yale-­NUS College

February 2014 - December 2016 (2 years 11 months)

Yale-NUS College is a liberal arts college in Singapore which aims to redefine liberal arts and science education for a complex, interconnected world.

  • Supported the Art And Music Programs, Writer’s Center and Center of Teaching and Learning and its respective directors and associate directors.
  • Planned and managed events and liaised with external vendors and partners as required.

Associate Trainee

Access Communications

May 2016 - July 2016 (3 months)

Access Communications is a Singapore-based PR agency specializing in strategic communications, audio visual support, public and media relations and digital communications.

  • Managed content creation, copywriting and events for clients such as Larry Jewelry and Bio-Oil press releases, media alerts, electronic direct mailers, social media posts and interview responses.
  • Handled media calendar across platforms.
  • Conducted media monitoring of brands coverage.
  • Developed PR editorial value assessment for clients.
  • Built and maintained relationships with clients and stakeholders.

Education

Bachelor of Commerce, Management & Marketing

Murdoch University

January 2012 - December 2014 (3 years)

Diploma in Hospitality & Tourism Management, Hospitality & Tourism Management

Temasek Polytechnic

January 2009 - December 2012 (4 years)