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Jasmine Tay

Feature Writer

Jasmine Tay

Experienced lifestyle and luxury sector writer.

Jasmine Tay is a media and communication professional with a background in public relations and journalism, specializing in the food and art beats. She currently works as a senior writer at Lifestyle Asia, creating restaurant reviews, feature stories, interviews, and the occasional investigative pieces. Her experience also includes writing e-newsletters and developing sponsored content such as microsites, advertorials, photoshoots and videos. At SPH Magazines, Jasmine has contributed posts and maintained The Peak’s social media platforms, including Instagram and Facebook.

Communications
Advertorials
Public Relations
Social Media Management
Video Production
Arts & Culture Content
E-Newsletter
Food & Beverage Content
Lifestyle Content
Newsletters
Feature Writing
Reviews
Journalism Writing
Jasmine Tay

Jasmine Tay

Experienced lifestyle and luxury sector writer.

Feature Writer

Jasmine is Available for Projects

Work with Jasmine

Employment Highlights

Senior Writer

Lifestyle Asia, Singapore

October 2018 - Present (5 years 6 months)

Senior Account Executive

Gastro-Sense Pte Ltd

July 2018 - September 2018 (3 months)

Writer

SPH Magazines Pte Ltd

April 2017 - June 2018 (1 year 3 months)

Account Executive

Gastro-Sense Pte Ltd

September 2015 - March 2017 (1 year 7 months)

Education Highlights

Bachelor of Communication Studies, Journalism

Nanyang Technological University

August 2011 - August 2015 (4 years 1 month)

Exchange Programme, Communication and Media Studies

Hong Kong Baptist University

January 2013 - April 2013 (4 months)

Portfolio

Lifestyle Asia

Simone Jewels Launches Jouer by Simone, a Customisable Jewellery Line

Lifestyle Asia

Fujifilm’s New Instax Camera Takes Instagrammable Moments to Print

Lifestyle Asia

National Gallery Singapore's Exhibition Is a Timely Conversation on Activism

Lifestyle Asia

The 13 Must-Visit Restaurants and Cafes Around Bugis

Lifestyle Asia

Bao Boy's Messy Bites Has the Potential for a Cult Following

Lifestyle Asia

Tiffany T True Embodies Style and Sophistication Through Versatility

Lifestyle Asia

Simone Jewels Launches Jouer by Simone, a Customisable Jewellery Line

Lifestyle Asia

Fujifilm’s New Instax Camera Takes Instagrammable Moments to Print

Lifestyle Asia

National Gallery Singapore's Exhibition Is a Timely Conversation on Activism

Lifestyle Asia

The 13 Must-Visit Restaurants and Cafes Around Bugis

Lifestyle Asia

Bao Boy's Messy Bites Has the Potential for a Cult Following

Lifestyle Asia

Tiffany T True Embodies Style and Sophistication Through Versatility

Resume

Senior Writer

Lifestyle Asia, Singapore

October 2018 - Present (5 years 6 months)

Lifestyle Asia is a digital news platform around the luxury lifestyle in Asia which covers many topics like travel, dining, fashion, living, beauty, culture, and motoring.

  • Contributed food, jewelry, and culture stories – creating restaurant reviews, feature stories, interviews, and the occasional investigative pieces.
  • Worked with the sales and marketing teams to develop and create sponsored content, including micro-sites, advertorials, photoshoots, and videos.
  • Managed the magazine’s Facebook page and created weekly e-newsletters. 

Senior Account Executive

Gastro-Sense Pte Ltd

July 2018 - September 2018 (3 months)

Gastro-Sense Pte Ltd is a hospitality and lifestyle consulting company that specializes in providing conceptual, operational, marketing, branding expertise as well as technical assistance.

  • Oversaw public relations for clients including Birds of A Feather, Folklore, Labyrinth, and The Garage. Activities include tastings, writing press releases, assisting with media queries, and pitching.
  • Involved with branding exercises for new concepts.

Writer

SPH Magazines Pte Ltd

April 2017 - June 2018 (1 year 3 months)

SPH Magazines is a media company with a portfolio of more than 80 brands and products in Singapore and the region.

  • Contributed food, travel, design, and art features and news stories on the luxury title, The Peak and its quarterly food title, Gourmet & Travel.
  • Created food reviews, roundups, galleries, and videos to The Peak’s online platform.
  • Assisted with social media engagement via Facebook through daily posts.
  • Transferred to women’s magazine HerWorld as a writer for the Features and Lifestyle section.

Account Executive

Gastro-Sense Pte Ltd

September 2015 - March 2017 (1 year 7 months)

Gastro-Sense Pte Ltd is a hospitality and lifestyle consulting company that specializes in providing conceptual, operational, marketing, branding expertise as well as technical assistance.

  • Wrote press releases, assisted with media inquiries and media monitoring for restaurants, such as Corner House, Labyrinth, Fat Lulu’s, and Antoinette.
  • Coordinated tasting sessions and managed relations with the media.
  • Assisted with marketing and branding activities on F&B concepts, such as creating brand papers and providing training to staff.

Education

Bachelor of Communication Studies, Journalism

Nanyang Technological University

August 2011 - August 2015 (4 years 1 month)

  • Graduated with 2nd Upper-Class Honors.

Exchange Programme, Communication and Media Studies

Hong Kong Baptist University

January 2013 - April 2013 (4 months)

  • Took up courses on analyzing and critiquing journalism, and other interest-based electives such as metalsmithing for jewellery.