Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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James Treacher

Marketing Automation Expert

James Treacher

Experienced full-stack digital marketer.

James Treacher is a full-stack digital marketer with experience implementing marketing strategies for UK startups, and global brands, addressing every stage of the funnel, from acquisition through to customer engagement, and retention. Specializing in HubSpot marketing automation, he has led B2B marketing initiatives for clients such as PwC, Cisco, CloudBees, and LzLabs. His broad expertise also includes customer segmentation and lead scoring, implementation of Google, Instagram, Facebook, and YouTube ad campaigns, brand management, SEO/SEM audit, keyword search, and competitor analysis. James holds HubSpot Inbound, Content Marketing, and Social Media Marketing certifications.

Digital Marketing
Marketing Strategy
Marketing Automation
HubSpot
Content Marketing
Content Management
Social Media Marketing
Content Strategy
SEO
SEM
B2B Marketing
B2C Marketing
Customer Segmentation
Customer Engagement
Brand Management
Corporate Brand Identity
KPI and Program Management
Google AdWords
Facebook Ads
Linkedin Ads
Instagram Ads
Email Marketing
Paid Social
Public Relations
Affiliate Marketing
Copyediting
Travel Content
James Treacher

James Treacher

Experienced full-stack digital marketer.

Marketing Automation Expert

James is Available for Projects

Work with James

Employment Highlights

Digital Marketing Consultant

Independent

July 2018 - Present (5 years 9 months)

Head of Marketing

Workshop

January 2018 - July 2018 (7 months)

Senior Marketing Manager

TrendWatching

August 2016 - January 2018 (1 year 6 months)

Head of Marketing

Homyze

April 2016 - July 2016 (4 months)

Education Highlights

Bachelor of Science (Hons), Traditional Chinese Medicine

Middlesex University

September 2005 - August 2009 (4 years)

Diploma, Art & Design

University of the Arts London

January 2004 - December 2005 (2 years)

Portfolio

the Guardian

Our Appetite for Apps Doesn't Make Them a Must for Businesses

YouTube

The Future of CX: Sav-R & Seiz-R

Leiths Cookery School

Leiths on Workshop

info.lzlabs.com

LzLabs and Microsoft Mainframe Modernization Survey 2018

LinkedInEditors

Why Drone Data Is Useful to Your Business

The Drum

TrendWatching and Else Look at the Future of CX With Immersive Event

the Guardian

Our Appetite for Apps Doesn't Make Them a Must for Businesses

YouTube

The Future of CX: Sav-R & Seiz-R

Leiths Cookery School

Leiths on Workshop

info.lzlabs.com

LzLabs and Microsoft Mainframe Modernization Survey 2018

LinkedInEditors

Why Drone Data Is Useful to Your Business

The Drum

TrendWatching and Else Look at the Future of CX With Immersive Event

Resume

Digital Marketing Consultant

Independent

July 2018 - Present (5 years 9 months)

James has worked with startups, SMEs, and global brands implementing various marketing initiatives including HubSpot marketing automation, Google AdWords, Facebook, Instagram, and LinkedIn advertising, email, social, event partnerships, SEO, and multi-channel campaign management.


As a digital marketer for BEE Midtown:

  • ManagedHubSpot CRM, including clean-up of data, implementation of automated lead scoring, nurturing workflows, and email campaigns for C-Suite level BID clients, across a range of sectors.
  • Provided strategic marketing support around a website relaunch, and digital and print campaigns.

As a digital marketing consultant for Third Bridge Group Ltd:

  • Provided digital marketing support for a global financial insights company, including strategic input around organic and paid social, employee engagement, stakeholder audit, and SEO optimization for website relaunch.

As a digital marketing consultant for CognitionX & CogX:

  • Developed digital marketing strategy and implementation for CogX, the AI and Emerging Tech festival at King's Cross gaining 20,000 attendees, over 600 speakers, and corporate partners including HSBC, Accenture, QuantumBlack, IBM, and 2030Vision.

As a marketing consultant for AxiCom, WPP:

  • Led B2B marketing strategy and execution of paid digital, event partnerships, email, social, SEO, and HubSpot automation for clients, including PwC, Cisco, CloudBees, and LzLabs.

Head of Marketing

Workshop

January 2018 - July 2018 (7 months)

Workshop is a technology-driven company developing innovative and new learning experiences for mobile and web.

  • Led marketing strategy through to implementation across high growth marketing channels, including paid social, affiliate, PR, partnerships, email, SEO, events, and social.
  • Identified opportunities to reach new market segments and expand market share.

Senior Marketing Manager

TrendWatching

August 2016 - January 2018 (1 year 6 months)

TrendWatching is an independent and opinionated trend firm scanning the globe for promising consumer trends, insights, and related hands-on business ideas.

  • Owned all aspects of marketing for free product, including creative email and social campaigns, UX consideration, extensive marketing automation, and workflow implementation, PR, SEO audit, on-site promos, and content/event partnerships.
  • Explored ways of improving existing products and services and increased profitability.

Head of Marketing

Homyze

April 2016 - July 2016 (4 months)

Homyze is a marketplace and develops a mobile app for home service professionals such as electricians and plumbers.

  • Developed and implemented a strategic marketing plan.
  • Conducted extensive A/B testing, data analysis, and developed customer personas, tracking set-up, PR outreach and creative input on all marketing material.

Education

Bachelor of Science (Hons), Traditional Chinese Medicine

Middlesex University

September 2005 - August 2009 (4 years)

Diploma, Art & Design

University of the Arts London

January 2004 - December 2005 (2 years)