Grace Lim

Manulife is a multinational insurance company and financial services provider.

• Created content marketing strategies that make a connection with customers and prospects.
• Performed copywriting tasks, including re-writing of all insurance brochures and crafting social posts.

Tribal DDB is a global network of interactive agencies.

• Created persuasive writing to promote the sale of the clients’ products or services.
• Strategized and gave campaign direction, conceptualized fresh ideas, crafted headlines, and created advertising materials across traditional, outdoor, digital, and social platforms.
• Worked with various clients, including DBS, POSB, and SIM GE.

The Alchemy Partnership is an advertising agency in Singapore.

• Ensured the copy is creative, attention-grabbing, effective, and that it meets the client's approval.
• Prepared creative and persuasive copy to urge consumers to purchase clients’ goods or services. 
• Created new and original ideas across traditional, digital, and social platforms for brands like Ford, Peugeot, Anchor Beer, Bintan Resorts, Maki San, and Run For Your Lives.
• Wrote, designed, and created advertising materials via Adobe Photoshop, InDesign, and Illustrator.