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Floris Westerik

Affiliate Marketing Expert

Floris Westerik

Previously from Adidas and Reebok.

Floris Westerik has over six years of partner marketing experience on the publisher, agency, and advertiser side for leading brands in the industry. With a proven track record of delivering business growth, budget management, and driving digital innovations, he has managed different affiliate programs for sports and electronic accounts. As a former senior specialist of partner marketing, he has worked for the Adidas and Reebok in-house affiliate program in European markets. Floris is also skilled in CRM, web development, and traffic management, including organic and paid search, paid social, and newsletters.

Digital Marketing
CRM
Market Research
Account Management
Affiliate Marketing
Google Analytics
Lead Generation
E-Commerce Content
E-Commerce Content Strategy
Display Advertising
Email Marketing
Paid Social
SEO
Social & Digital Analytics
Paid Search
Online Marketing
Business Development
Floris Westerik

Floris Westerik

Previously from Adidas and Reebok.

Affiliate Marketing Expert

Floris is Available for Projects

Work with Floris

Employment Highlights

Senior Specialist (Partnership Marketing)

Adidas

March 2016 - June 2019 (3 years 4 months)

Adidas & Reebok CRM

Adidas

August 2017 - January 2018 (6 months)

Account Manager (Affiliate Marketing)

TradeTracker

March 2015 - February 2016 (1 year)

Publishe/Affiliate Marketer

Baasmedia

January 2013 - February 2015 (2 years 2 months)

Education Highlights

Bachelor’s Degree, Commercial Economics

University of Applied Sciences Windesheim

January 2009 - December 2013 (5 years)

Portfolio

Decathlon

Decathlon

adidas United States

Partnership Marketing

TradeTracker.com | Affiliate Marketing | Performance Marketing

TradeTracker.com

Daisycon

Daisycon, Part of Linehub

Baasmedia

Growing Businesses Through Partnerships

Decathlon

Decathlon

adidas United States

Partnership Marketing

TradeTracker.com | Affiliate Marketing | Performance Marketing

TradeTracker.com

Daisycon

Daisycon, Part of Linehub

Baasmedia

Growing Businesses Through Partnerships

Resume

Senior Specialist (Partnership Marketing)

Adidas

March 2016 - June 2019 (3 years 4 months)

Adidas is a world-renowned sportswear manufacturing company.

  • Managed the Adidas and Reebok in-house affiliate program in European markets.
  • Drove the partner strategy per country, business model, and retail/B2B opportunities.
  • Managed a multimillion budget and a track record of double-digit growth rates.
  • Powered marketing feeds for online channels, CSEs, shopping, display, and social.

Adidas & Reebok CRM

Adidas

August 2017 - January 2018 (6 months)

Adidas is a world-renowned sportswear manufacturing company.

  • Developed and introduced a company-wide referral marketing strategy.
  • Drove cross-team collaborations by using influencers within new CRM initiatives.
  • Optimized consumer experience by building profile- and action-related CRM programs.
  • Launched online and offline profile enrichment methods to gain more consumer data.

Account Manager (Affiliate Marketing)

TradeTracker

March 2015 - February 2016 (1 year)

TradeTracker is an affiliate marketing platform for advertisers and publishers.

  • Managed over 250 different affiliate programs for sports and electronic accounts.
  • Developed tailored affiliate marketing strategies per e-shop and product category.
  • Provided technical support on script implementations, tracking checks, data feeds, and creatives.
  • Built program forecasts, periodic reporting, data analysis, and partner benchmarks.

Publishe/Affiliate Marketer

Baasmedia

January 2013 - February 2015 (2 years 2 months)

Baasmedia is a digital marketing agency based in Zwolle, NL.

  • Managed web development of affiliate sites and comparison search engines.
  • Developed traffic management, including organic and paid search, paid social, and newsletters.
  • Provided consultancy services optimizing on-site and traffic generation activities.

Education

Bachelor’s Degree, Commercial Economics

University of Applied Sciences Windesheim

January 2009 - December 2013 (5 years)