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Fatima Peribañez

Fatima Peribañez

SEO Strategist

Former group head of SEO at Lastminute.com Group.

Fátima Peribáñez has a decade of experience managing SEO and digital projects for leading brands nationally and internationally, focused on insurance, e-commerce, travel, and online casino. As a former group head of SEO at Lastminute.com Group, she led the development and growth of SEO leader platforms for brands like Rumbo.es (Spanish market), Volagratis.com (Italy), Bravofly.fr (France), lastminute.com (UK, France, and Germany), and Jetcost.com (with presence in 40 countries). Her experience also includes managing SEO and online reputation strategies for popular domains in the Spanish market, such as Casadellibro.com, Ikea.com, eDreams.es, Europcar.es, and Galpenergia.com.

SEO Strategy
Web Analytics
Social Media Marketing
Digital Marketing
Conversion Optimization
Google Analytics
Google Webmaster Tool
Google AdWords
On-Page Optimization
Off-page Optimization
Linkbuilding
Search Engine Marketing (SEM)
Social Media Optimization
Landing Pages
Fatima Peribañez

Fatima Peribañez

Former group head of SEO at Lastminute.com Group.

SEO Strategist

Fatima is Available for Projects

Work with Fatima

Employment Highlights

SEO Consultant

Independent

June 2019 - Present (1 year 4 months)

Head of SEO

Improove Inc.

May 2018 - May 2019 (1 year)

Group Head of SEO

Lastminute.com Group

January 2016 - April 2018 (2 years 3 months)

SEO Manager

Bravofly Rumbo Group

January 2012 - January 2016 (4 years)

1 More Entries

Education Highlights

Master in Audiovisual Communication

Universidad San Pablo-CEU

January 2008 - December 2009 (2 years 11 months)

Bachelor's Degree

Universidad de Extremadura

January 2002 - December 2006 (5 years 11 months)

Resume

SEO Consultant

Independent

June 2019 - Present (1 year 4 months)

  • Helped brands boost their revenues through SEO.
  • Managed SEO and digital projects for clients across different sectors, including insurance, e-commerce, travel, and online casino.

Head of SEO

Improove Inc.

May 2018 - May 2019 (1 year)

Improove is a boutique digital growth firm with the mission of becoming the first point of contact for digital challenges.

  • Oversaw the SEO performance of more than 40 accounts, among which very known national and international brands are included.
  • Managed the whole SEO team of the company.

Group Head of SEO

Lastminute.com Group

January 2016 - April 2018 (2 years 3 months)

  • Managed the whole SEO team of the company in different locations around Europe, including Madrid, London, Paris, and Munich; reporting to the marketing director.
  • Defined the group's brands organic acquisition strategy and take direct hands in on page landing pages developments and traffic migrations for traffic grow through an IT team completely focused on SEO goals. 
  • Solved the daily issues and problems related to SEO such as search engines ranking demotions or penalties.
  • Performed conversion rate optimisation of landing pages, having got nice results over a wider variety of A/B testing and multivariant experiments.
  • Improved the organic visibility and SEO conversion rate for the leading brands in 23 markets and 16 different languages to increase sales in all their product categories, through the implementation of on-site and off-site strategies and A/B testing experiments. Brands included are Rumbo (leader in Spanish and Portuguese markets), Volagratis (leader in Italian market), Bravofly (leader in French market), Lastminute.com (leader in British market), Bravoavia (leader in Russian market), Jetcost (leader in French market), and Crocierissime (leader in Italian market).
  • Worked on various product categories such as flights, hotels, holidays, cruises, car rental, and lifestyle.
  • Protected the group's brand queries for online reputation management in search engines (development and coordination of strategies to implement).

SEO Manager

Bravofly Rumbo Group

January 2012 - January 2016 (4 years)

  • Managed the on-page and off-page optimization for the different travel websites of Bravofly Rumbo Group in several countries, reporting to the head of SEO of the group.
  • Worked on product optimization for flights, hotels, vacation, and cruises for 15 different markets (countries and languages), across several websites, including http://www.rumbo.es, http://www.volagratis.com, http://www.bravofly.fr, http://www.rumbo.fr, http://www.bravofly.de, http://www.rumbo.de, http://www.rumbo.pt, http://www.rumbo.com, http://www.bravofly.com, http://www.bravofly.pl, http://www.bravofly.se, http://www.bravofly.fi, http://www.bravofly.com.tr, http://www.rumbo.com.br, http://www.bravofly.ro, http://www.bravofly.no, http://www.bravofly.hu, http://www.bravofly.co.uk, http://www.bravofly.com.sg, http://www.bravofly.com.au, and http://www.bravofly.co.id.
  • Managed the ORSE (online reputation in search engines) of the main brands of the group with a strategy oriented to saturate the organic SERPs with corporate results for brand-oriented searches and displacing the negative comments that may affect the reputation of these brands on search engines.
  • Integrated with social media department, developing strategies in order to maximize the synergies between SMO and SEO and using social media channels for brand popularity.

SEO & SMO Specialist

Casadellibro.com

April 2011 - January 2012 (1 year 9 months)

Casadellibro.com is an online bookshop.

  • Managed SEO, SMO, online reputation, and communication strategy for websites such as http://www.casadellibro.com, http://www.dvdgo.com, http://www.ojgames.com, and http://www.tiendarealmadrid.com
  • Worked in the migration of the website to the new current platform.

Education

Master in Audiovisual Communication, Marketing & Communication

Universidad San Pablo-CEU

January 2008 - December 2009 (2 years 11 months)

Bachelor's Degree, Audiovisual Communication, Mass Communication & Media Studies

Universidad de Extremadura

January 2002 - December 2006 (5 years 11 months)