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Eunice Lew

Feature Writer

Eunice Lew

Associate feature editor previously from Epicure.

As an accomplished writer and editor, Eunice Lew has extensive editorial experience in crafting custom food, hospitality, and lifestyle-related content for print and digital mediums. Her past clients include international and local brands such as The World's 50 Best Restaurants, OCBC, Sentosa Development Corporation, Great Eastern, Starwood, and AccorHotels. Eunice also has experience in pitching news-worthy stories to media titles, including The Straits Times and The Business Times.

Communications
Public Relations
Copyediting
Copywriting
Food & Beverage Content
Hospitality Content
Lifestyle Content
Press Releases
Travel Content
Feature Writing
Proofreading
Editorial
Journalism
Eunice Lew

Eunice Lew

Associate feature editor previously from Epicure.

Feature Writer

Eunice is Available for Projects

Work with Eunice

Employment Highlights

Editor, Writer & PR Consultant

Independent

July 2019 - Present (4 years 9 months)

Senior Public Relations Consultant

FoodNews Pte Ltd

September 2018 - June 2019 (10 months)

Associate Feature Editor

Epicure, Magazines Integrated Pte Ltd

June 2014 - June 2018 (4 years 1 month)

Lifestyle Sub-editor

Liberty Belle Sheffield

November 2012 - March 2014 (1 year 5 months)

Education Highlights

BA (Hons), Journalism Studies

The University of Sheffield

September 2011 - June 2014 (2 years 10 months)

Diploma in Mass Communication, Magazine & Print Journalism

Ngee Ann Polytechnic

April 2007 - May 2010 (3 years 2 months)

Portfolio

Sheffield's City Chronicle

Korean Craze

The Mast' Singapore - Instagram and Facebook

Cocoa Chemistry

The Kitchen Report

What to Eat and Drink, Plus Where to Travel to Now

Sheffield's City Chronicle

Korean Craze

The Mast' Singapore - Instagram and Facebook

Cocoa Chemistry

The Kitchen Report

What to Eat and Drink, Plus Where to Travel to Now

Resume

Editor, Writer & PR Consultant

Independent

July 2019 - Present (4 years 9 months)

  • Crafted print and digital content for a broad range of genres, from lifestyle and hospitality to trade and business.
  • Secured high-value PR coverage in leading publications.
  • Wrote food, travel and lifestyle stories and extended topical features for the print magazines and digital channels.

Senior Public Relations Consultant

FoodNews Pte Ltd

September 2018 - June 2019 (10 months)

FoodNews is an integrated marketing agency that provides digital PR, branding, and content creation services for food and beverage businesses in Singapore and Southeast Asia.

  • Handled several accounts, including Asia's 50 Best Bars 2019, The World's 50 Best Restaurants 2019, Singapore Cocktail Festival, CURE Singapore, Whitegrass, Basque Kitchen by Aitor, Cheek Bistro, Burger & Lobster Singapore, Westholme, Wylarah, Four Pillars, Jamie's Italian Singapore, The Mast' Singapore, Sushi Chiharu, and The Golden Duck.
  • Led a team of four and managed 7-10 client accounts headquartered in Singapore, UK, and Australia with varying scopes of work and timelines.
  • Presented and pitched to potential and existing F&B and hospitality clients in Singapore.
  • Pitched news-worthy stories to media titles such as The Straits Times and The Business Times.
  • Produced on-point press releases, news alerts, media responses, and FAQs.
  • Provided copywriting for clients’ social media accounts.
  • Proposed and managed clients’ media collaborations with radio stations, publications, and influencers.
  • Engaged relevant influencers to create brand awareness and buzz.
  • Developed media management at large-scale events such as Asia’s 50 Best Bars and Singapore Cocktail Festival.

Associate Feature Editor

Epicure, Magazines Integrated Pte Ltd

June 2014 - June 2018 (4 years 1 month)

Epicure is a monthly gourmet lifestyle magazine aiming to seek out the latest dining trends, sniff out remarkable wine vintages and uncover the dynamics and intricacies of the local and international culinary scene.

  • Managed production timelines and wrote food, travel, and lifestyle news and extended topical features for the print magazine and digital mediums.
  • Handled clients and production timelines for custom publications such as food guides, cookbooks, and brand supplements for Sentosa Development Corporation, CulinaryOn, and Food Japan and advertorials for companies such as OCBC, CIMB, and AccorHotels.
  • Sniffed out the latest F&B, hospitality, and trade news.
  • Worked with international and local chefs, hoteliers, taste-makers, and other high net worth individuals to create engaging content.
  • Oversaw live coverage of events including Michelin Guide Singapore, Asia’s 50 Best Restaurants, and S.Pellegrino Young Chef competition.
  • Sub-edited and fact-checked articles.
  • Traveled to cities such as Chengdu, Bali, and Melbourne and shared the destinations’ unique experiences.

Lifestyle Sub-editor

Liberty Belle Sheffield

November 2012 - March 2014 (1 year 5 months)

Liberty Belle Magazine covers various topics ranging from health and beauty, lifestyle, fashion and entertainment based in the United Kingdom.

  • Checked written content before it's published in newspapers, magazines and on websites.
  • Edited and made articles readable, accurate and widely read by the target audience.

Education

BA (Hons), Journalism Studies

The University of Sheffield

September 2011 - June 2014 (2 years 10 months)

  • Upper Second-Class Honors.
  • Specialized in Magazine and Print Journalism.
  • Was a member of Singapore Society.
  • Was an Events Officer in 2012 and 2013.

Diploma in Mass Communication, Magazine & Print Journalism

Ngee Ann Polytechnic

April 2007 - May 2010 (3 years 2 months)

  • Earned GPA 3.12/4.
  • Specialized in Print Journalism, Photojournalism, and Advanced Advertising.
  • Was Director’s List 2007 and a member of Squash Club.
  • Was a 2010 President and 2009 Treasurer.