Elizabeth Anne Contreras-Sarmiento

• Worked closely with HSBC's digital department, brand teams and Sprinklr partners to form a cohesive set-up in responding to consumer queries and posting of digital content. 
• Established HSBC's community management department.

• Managed the online Facebook community for MARS Philippines brands, Snickers and M&Ms, as well as Pepsi Cola Products, Philippines. 
• Established and implemented social media and communication campaigns to align with marketing strategies.
• Provided engaging content such as text, image and video for social media account.

• Conceptualized advertising campaigns for some of the agency's clients such as Kitkat (Nestle Philippines), Imodium (J&J Philippines) and Cream Silk (Unilever Philippines). 
• Wrote clear marketing copy to promote the consumer products and generated ideas for new content types.
• Coordinated with marketing and design teams to illustrate articles and web content.

• Wrote the content and helped manage the Department of Tourism's "The Philippines" Facebook page, in line with the "It's More Fun in the Philippines" campaign. 
• Responded to comments and customer queries in a timely manner.
• Monitored and reported feedback and online reviews and organized online events to build community and boost campaign awareness.

Havas Media Ortega is a Manila-based fully-integrated media and creative agency specializing in advertising and media strategy and communications, digital marketing, brand activation, PR to name a few.

• Wrote content for FWD Insurance's "Baby and Me" mobile app. 
• Prepared pitch concepts for clients.
• Generated headline ideas in alignment with targeted audience’s preferences.

• Managed and wrote content for the Facebook community of Anchor Home Chef (Fonterra Brands Philippines).
• Liaised with Marketing, PR and Communications teams to ensure content and message consistency.
• Engaged with online community and respond to comments and requests.

HURIS is a human resource consulting and solutions provider enabling business transformation through advanced HR methodologies. 

• Contributed to the development of company's website and Facebook page content. 
• Collaborated with marketing staff to create consistent message delivery across platforms.
• Developed methods to analyze the performance of social media campaigns.

• Helped in the development and execution of advertising campaigns for clients such as Bayer Philippines, J&J Philippines, Ford Philippines, Canon, HSBC, Unilever Philippines, Nokia, Kraft Foods, and The Manila Hotel.
• Made conceptual and stylistic decisions such as creating layouts, mockups and prototypes to illustrate the design idea to other members of the team or even to the management.

• Created and executed regional and local campaigns for Procter and Gamble (Pantene), Maybank, and Glaxo Smith Kline (Zentel).
• Worked with project teams to understand business objectives and user needs.
• Participated in research, concept creation and idealization for clients and teams.
• Led junior and freelance team members as needed.

• Developed advertising campaigns for brands such as Pond's and Dove.
• Produced original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues.
• Updated and amended campaigns according to feedback.

• Conceptualized ad campaigns for Johnson and Johnson brands, Modess and Band Aid, as well as for Universal Robina Corporation (Jack and Jill snacks). 
• Generated original copy ideas that grab the attention of the target audience.
• Written various copy options which may be presented to the clients as a story board.

• Contributed to the development and execution of advertising campaigns for Skechers Philippines and Panasonic Philippines. 
• Discussed the client's core message and target audience.
• Brainstormed visual and copy ideas with other members of the creative team.
• Wrote ad copy for websites, commercials, print, and other advertising mediums.