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Google AdWords Expert
Ngoc Linh Dang
Regional performance marketing manager at Uber Singapore.
Ngoc Linh Dang is a performance marketer with strong expertise in planning and executing brand campaigns in various industries, including technology, e-commerce, hospitality, and tourism. As a regional performance marketing manager at Uber Singapore, she has developed advertising across different online channels such as search, social, UAC, and programmatic display for Uber Eats’ APAC markets. Her experience also includes managing Google Ads Search accounts for Unilever brands and optimizing Facebook campaigns for Zalora. She is familiar with bid management and data tools like DoubleClick and Google Analytics. Ngoc Linh received the gold award for Real-time Marketing Campaign at 2017 Mumbrella Asia Award.
Ngoc Linh Dang
Regional performance marketing manager at Uber Singapore.
Google AdWords Expert
Ngoc Linh is Available for Projects
Work with Ngoc LinhEmployment Highlights
Regional Performance Marketing Manager
Uber Singapore Technologies Inc.
November 2017 - Present (6 years 6 months)
Search & Social Specialist
Resolution Media-PHD
August 2015 - October 2017 (2 years 3 months)
Facebook Specialist Intern
Zalora Group
June 2014 - August 2014 (3 months)
Education Highlights
Bachelor of Business Management, Marketing & Psychology
Singapore Management University
July 2011 - May 2015 (3 years 11 months)
SMU International Exchange Program, -
University of Minnesota
August 2014 - December 2014 (5 months)
Portfolio
OMG Star of the Month
OMG Star of the Month
Resume
Regional Performance Marketing Manager
Uber Singapore Technologies Inc.
November 2017 - Present (6 years 6 months)
- Planned and executed advertising across various online channels such as search, social, UAC, and programmatic display for Uber Eats’ APAC markets.
- Helped expand Uber Eats’ monthly active users through digital channels across the market, including 1.5 times for Australia, 3 times for Japan, and almost 4 times for Taiwan.
- Improved Uber Eats’ brand awareness considerably across different countries such as when coupled with offline strategies, awareness level in Japan increased from 5% to 44%, in Taiwan from 10% to 60%.
- Worked on automation projects constantly to drive efficiencies for the business as well as personalized ad experience for customers. Worked closely with Google and Facebook to produce over 300 different videos from six base videos, which save a lot of video production costs. The campaign helped to increase suburb penetration from 22% to 43% by showing ads targeted for different suburbs in Sydney.
- Unlocked new growth opportunities through exploring different publishers and buying platforms, including an increase in signup lead by 20% in Japan through trying Gmail and Display; be the first globally to run Spotify brand campaign in New Zealand, which helped improve brand consideration significantly.
- Initiated different tests to lower the cost of acquiring new users such as A/B creative test and remarketing.
- Implemented various incrementality tests to validate the incremental impact of each marketing strategy.
- Collaborated with different teams such as research, sales and operation teams to understand market situations to adapt digital marketing strategies timely for business needs.
- Analyzed historical data to get insights on customers’ behaviors online, which was then used to craft creative messages and reach the relevant audience.
Search & Social Specialist
Resolution Media-PHD
August 2015 - October 2017 (2 years 3 months)
- Managed Google Ads Search accounts for 18 Unilever brands across various FMCG products and accounts across the entertainment industry, with good understanding of APAC market.
- Monitored and proposed awareness and e-commerce search campaigns, pushing account to outperform other accounts across various KPIs, including CTR, CPC, impression share, conversion rate, and CPR.
- Initiated and created multiple AdWords Scripts to improve effective optimization processes for the APAC region. The script removed 90% of manual optimization, paced budget effectively, and reduced CPC and Bounce rate.
- Forecasted and proposed yearly budgets.
- Established and executed various A/B testing in terms of ad copies and bidding strategies.
- Used various bid management and data tools such as DoubleClick and Google Analytics.
- Involved in regional APAC works such as educational training, best practices, awards, and innovation.
- Handled client relationships with more than 18 brands.
- Oversaw various social campaigns, helping driving sales for clients.
Facebook Specialist Intern
Zalora Group
June 2014 - August 2014 (3 months)
- Managed e-commerce campaigns for Zalora.
- Optimized Facebook campaigns for Indonesia, Vietnam, and Australia markets to acquire new customers.
- Obtained targeted CPA for three consecutive months.
- Analyzed data for a weekly report on CPA, CPC and ARPU, and creative performance.
- Collaborated with Indonesian and Vietnamese team to prepare Facebook creative.
Education
Bachelor of Business Management, Marketing & Psychology
Singapore Management University
July 2011 - May 2015 (3 years 11 months)
- Obtained GPA: 3.41/4.00 and graduated Cum Laude.
SMU International Exchange Program, -
University of Minnesota
August 2014 - December 2014 (5 months)
- Earned GPA: 3.75/4.00.