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Cheryl Han

Cheryl Han

Former head of marketing & communications at DHL eCommerce.

Cheryl Han has experience in PR, branding, strategic communications, senior management profiling, media relations, digital marketing, and content production with a focus s in the e-commerce, logistics, and retail industries. She has worked in global, international settings in both multinational companies and startup environments. At DHL, she has led the communications and marketing strategy for DHL eCommerce, a division of Deutsche Post DHL Group. Her experience also includes establishing the public relations and marketing department for a large independent entertainment and artiste management agency in Singapore, FLY Entertainment, including its subsidiary companies Running Into The Sun (concert production) and A.I. Pictures (movie production).

Public Relations
Branding
Strategic Communications
E-Commerce Marketing
Media Relations
Digital Marketing
Content Production
Internal Communications
External Relations
Marketing Strategy
Communications
Marketing Communications
Event Management
Event Marketing
Corporate Communications
Cheryl Han

Cheryl Han

Former head of marketing & communications at DHL eCommerce.

Cheryl is Available for Projects

Work with Cheryl

Employment Highlights

Head of Marketing & Communications

Parcel Perform

April 2019 - December 2019 (1 year 8 months)

Senior Director and Head of Marketing & Communications

DHL eCommerce

May 2016 - March 2019 (3 years 10 months)

Manager, Corporate Communications & Responsibility, Asia Pacific, Eastern Europe, Middle East & Africa

DHL

August 2013 - May 2016 (3 years 9 months)

Director

Elevenhive Public Relations

November 2011 - August 2013 (2 years 9 months)

1 More Entries

Education Highlights

Digital Marketing Certificate

General Assembly

January 2017 - December 2017 (1 year 11 months)

Advanced Business Mandarin

Singapore Chinese Chamber Institute of Business

January 2016 - December 2016 (1 year 11 months)

Bachelor of Arts

National University of Singapore

January 2002 - December 2005 (4 years 11 months)

Resume

Head of Marketing & Communications

Parcel Perform

April 2019 - December 2019 (1 year 8 months)

Parcel Perform is a carrier-independent parcel tracking software platform for e-commerce merchants covering 600 logistics carriers worldwide. 

  • Led the rebranding of the company along with its move towards enterprise solutions, and managed the publicity of its Europe expansion.
  • Built the team to a highly effective, operational marketing team along with the development of a two-year branding, communications, and marketing plan for the company. 

Senior Director and Head of Marketing & Communications

DHL eCommerce

May 2016 - March 2019 (3 years 10 months)

  • Led the communications and marketing strategy for DHL eCommerce, a division of Deutsche Post DHL Group.
  • Built the global center of excellence for external communications, reporting into the global CEO.
  • Supported the Asia Pacific regional office with internal and external communications, digital marketing, and corporate events.
  • Achieved over 100x increase in media exposure across all markets the company is present in.
  • Conducted media training for 12 country managers and senior management members.
  • Successfully and regularly positioned CEO and senior management in relevant trade publications and online media, with multiple award wins and media coverage.
  • Supported HR and senior management with change management communications during reorganization activities.

Manager, Corporate Communications & Responsibility, Asia Pacific, Eastern Europe, Middle East & Africa

DHL

August 2013 - May 2016 (3 years 9 months)

  • Worked as part of the corporate center department for Deutsche Post DHL Group, with responsibility across Asia Pacific, Middle East and Africa, managing internal and external communications, and CSR topics for the region. 
  • Supported all divisions such as DHL Express, DHL Global Forwarding, DHL Supply Chain, and DHL eCommerce, in developing their annual communications strategy and plans.
  • Developed CSR communications strategy for GoTeach (Education) and GoHelp (Disaster Relief) programs to profile DPDHL Group.

Director

Elevenhive Public Relations

November 2011 - August 2013 (2 years 9 months)

Elevenhive Public Relations specializes in public relations and marketing services for the entertainment, sports, retail, and food and beverage industries.

  • Built communications strategy and plans.
  • Managed client servicing, media relations, and budgeting. 

Head of Public Relations & Marketing

FLY Entertainment

December 2009 - December 2011 (2 years)

FLY Entertainment is an independent entertainment and artiste management agency in Singapore.

Established the public relations and marketing department, including its subsidiary companies Running Into The Sun (concert production) and A.I. Pictures (movie production).

  • Managed the publicity of some of the largest concerts in Singapore, including Super Junior, Girl's Generation, and SM Town.
  • Secured new business for the company with PR retainers and projects acting as an agency for clients in the retail, sports, and F&B industries.
  • Launched and developed branding guidelines and website for the company.

Education

Digital Marketing Certificate, -

General Assembly

January 2017 - December 2017 (1 year 11 months)

Advanced Business Mandarin, -

Singapore Chinese Chamber Institute of Business

January 2016 - December 2016 (1 year 11 months)

Bachelor of Arts, Linguistics

National University of Singapore

January 2002 - December 2005 (4 years 11 months)