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Charlie Morley

Charlie Morley

SEO Strategist

Skilled in SEO, PPC, content strategy, competitor analysis & link building.

Charlie Morley has over eight years of experience working within the SEO industry, helping grow businesses online. He is highly skilled in technical and content audits, content strategy and planning, keyword research, competitor analysis, backlink profile analysis, and metadata optimization. As a former SEO executive at MVF, he performed technical analysis, on-page audits, migration management, and content creation for several B2B websites to drive traffic growth. His expertise also includes developing and managing SEO and PPC campaigns.

SEO Strategy
PPC
Content Strategy
Link Building
SEO Backlinking
Competitive Analysis
SEO Keyword Research
On-Page Optimization
Off-page Optimization
Conversion Rate Optimization
Technical SEO
SEO Audit
CMS
Content Creation
Charlie Morley

Charlie Morley

Skilled in SEO, PPC, content strategy, competitor analysis & link building.

SEO Strategist

Charlie is Available for Projects

Work with Charlie

Employment Highlights

SEO Consultant

Independent

July 2019 - Present (1 year 3 months)

Junior Account Director

Go Up

November 2017 - August 2019 (2 years 9 months)

SEO Manager

MVF Global

March 2016 - November 2017 (2 years 8 months)

SEO Executive

Farfetch

May 2015 - March 2016 (1 year 10 months)

Education Highlights

Bachelor's Degree

University of Northampton

September 2008 - August 2011 (3 years 11 months)

Resume

SEO Consultant

Independent

July 2019 - Present (1 year 3 months)

  • Developed SEO strategies for businesses to grow online.
  • Managed projects from the initial stages of keyword research and strategy through to the creation of optimised content and link acquisition.

Junior Account Director

Go Up

November 2017 - August 2019 (2 years 9 months)

Go Up is an international search marketing and digital design agency based in London, UK, and Los Angeles, USA.

  • Successfully managed several large, international SEO campaigns for industry-leading clients.
  • Developed and implemented SEO strategy of campaigns, including all areas of organic search from offsite link building through to technical amendments and improvements for large multinational organizations.
  • Managed content pruning, technical and content audits, technical analysis including server log file analysis, on-page recommendations and optimization, content strategy planning, and new business development.
  • Helped to revamp multiple internal processes with the aim to improve strategy and recommendations for leading clients.
  • Successfully managed the CMS migration of a multinational brand, overseeing the process from start to finish to ensure no loss in visibility or organic performance. A range of key terms increased in rankings after the migration with minimal organic traffic fluctuation across all key markets.

SEO Manager

MVF Global

March 2016 - November 2017 (2 years 8 months)

MVF provides a scalable source of new customers to businesses all over the world.

  • Worked within the publishing SEO team with the goal of driving lead generation growth via organic traffic, working within the B2B space across several websites to help achieve this goal.
  • Planned and managed content strategy.
  • Conducted technical analysis, including mobile first and site speed recommendations.
  • Performed on-page audits including internal linking analysis and keyword cannibalization.
  • Provided migration management, both HTTP to HTTPs and Subdomain to Subfolder.

SEO Executive

Farfetch

May 2015 - March 2016 (1 year 10 months)

Farfetch operates a modular end-to-end technology platform purpose-built to connect the luxury fashion ecosystem worldwide.

  • Focused exclusively on the offsite side of SEO, identifying trends and opportunities for outreach campaigns in order to deliver results that created positive impacts in line with SEO targets.
  • Managed prospecting and outreach, offsite strategy, competitor analysis, development of linkable assets and organizations of events, and backlink profile analysis.
  • Handled a larger blogger network.

Education

Bachelor's Degree, Advertising & Media

University of Northampton

September 2008 - August 2011 (3 years 11 months)