Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Alina Odintcova

Alina Odintcova

Digital Marketer

Past clients include HBO Asia and Scoot Airlines.

Alina Odintcova is a digital marketing expert with four years of international experience across different markets. Her expertise includes digital strategy, media planning, branding, content marketing, CRM, social media marketing, Facebook and Google advertising, influencer marketing, and campaign management. At FALCON Agency, she has led performance marketing projects for multiple e-commerce, FMCG businesses, and airlines across the Southeast Asia region, including Scoot Airlines, HBO Asia, Wine Connection, and Genki. Alina also has experience working for L’Oreal, British American Tobacco​, and Rocket Internet.

Digital Marketing
Social & Digital Strategy
Marketing Strategy
Media Planning
Branding
Content Marketing
CRM
Social Media Marketing
Facebook Ads
Google Ads
Influencer Marketing
E-Commerce Marketing
Performance Marketing
Campaign Management
Project Management
Lead Generation
Marketing Communications
Copywriting
Design
Google Analytics
Google Tag Manager
Youtube Ads
MailChimp
Magento
WiX
HTML
Alina Odintcova

Alina Odintcova

Past clients include HBO Asia and Scoot Airlines.

Digital Marketer

Alina is Available for Projects

Work with Alina

Employment Highlights

Digital Strategy Lead

Arrivedo

March 2019 - Present (2 years 7 months)

Digital Marketing Manager

FALCON Agency, Kuala Lumpur & Singapore

January 2017 - January 2019 (2 years)

Digital Marketing Lead

FALCON Agency, Singapore

November 2018 - January 2019 (2 months)

Digital Marketer

Rocket Internet, Easy Taxi

April 2016 - July 2016 (3 months)

1 More Entries

Education Highlights

Master of Science

Bocconi University

January 2014 - December 2017 (4 years 11 months)

Master of Science

Fundação Getulio Vargas

January 2016 - December 2016 (1 year 11 months)

Bachelor of Science

Saint Petersburg State University, GSOM

January 2010 - December 2014 (5 years 11 months)

Bachelor of Science

HEC Paris

January 2012 - December 2013 (2 years 11 months)

Resume

Digital Strategy Lead

Arrivedo

March 2019 - Present (2 years 7 months)

Arrivedo helps travel brands tell unique stories with a map to improve user engagement.

  • Planned and implemented the brand's multi-channel digital strategy, launched online marketing channels, introduced new lead generation tools, and improved reporting structure.
  • Fixed the company's CRM; built an email marketing strategy and improved database management processes.
  • Owned the brand's communications; built the company's sales pitch decks, email and LinkedIn strategy, created whitepapers, and provided website content copywriting.
  • Increased visitors-to-leads conversion rate with landing pages and website content optimization.

Digital Marketing Manager

FALCON Agency, Kuala Lumpur & Singapore

January 2017 - January 2019 (2 years)

FALCON Agency is a performance-led full-service digital agency with offices in Singapore and Malaysia and in-market teams across Thailand, Indonesia, Vietnam, Taiwan, and Hong Kong.

  • Led performance and content marketing projects with positive ROI; designed and executed multi-channel marketing strategies, managed campaign optimization, owned tracking and reporting.
  • Managed all client relationships and built partnerships with programmatic ads and PR partners.
  • Led a new client pitch and won the agency's 2D biggest account.
  • Hired and trained digital marketing executives.
  • Clients: Scoot Airlines, HBO Asia, Wine Connection, and Genki.

Digital Marketing Lead

FALCON Agency, Singapore

November 2018 - January 2019 (2 months)

FALCON Agency is a performance-led full-service digital agency with offices in Singapore and Malaysia and in-market teams across Thailand, Indonesia, Vietnam, Taiwan, and Hong Kong.

  • Led marketing for Sén Natural, a beauty brand launched by FALCON.
  • Full ownership of the marketing function; defined the brand's multi-channel marketing strategy, launched digital channels and set up tracking and reporting templates.
  • Initiated collaborations with over 25 influencers and over ten media partners.
  • Planned and organized a successful launch event that generated extensive media outreach.

Digital Marketer

Rocket Internet, Easy Taxi

April 2016 - July 2016 (3 months)

Easy Taxi is a mobile e-hailing application backed by Rocket Internet.

  • Relaunched the brand's performance marketing across five countries.
  • Implemented the strategy, set up AdWords and Facebook channels from scratch, and trained the local team for execution.

Marketing Manager

Rocket Internet, foodpanda

June 2015 - December 2015 (1 year 6 months)

  • Provided full accountability of the brand’s local marketing (online and offline) performance; drove conversion rate improvement by sending time and local content optimization.
  • Built strategic partnerships with the biggest Indonesian e-commerce; launched campaigns with x5 returns.
  • Managed four full-time employees and two interns; set clear responsibilities and goals and improved within-the-team and cross-department communication.

Education

Master of Science, Marketing Management

Bocconi University

January 2014 - December 2017 (4 years 11 months)

Master of Science, Management

Fundação Getulio Vargas

January 2016 - December 2016 (1 year 11 months)

Bachelor of Science, Marketing Management

Saint Petersburg State University, GSOM

January 2010 - December 2014 (5 years 11 months)

Bachelor of Science, Management

HEC Paris

January 2012 - December 2013 (2 years 11 months)