Social Media Manager Job Description

Social media is a ubiquitous yet oversaturated market. With a good social media manager, there are endless opportunities to cut through the noise to expand reach, build brand awareness, and provide good customer service. 

A comprehensive job description template may just help attract the social media manager you are looking for. Scroll down below to view the sample template, which should only serve as a guide and may be edited according to your company’s needs.

To assess potential candidates, do also check out our social media hiring guide as well as interview questions you might use.

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Social Media Manager Job Description Template

About the Company

This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team. 

Here are a few details you may include in your introduction: 

• Products & services

• Company size

• Company’s mission & goals

• Key clients

• Company culture & work environment 

Job Description

As a Social Media Manager, you will be planning, implementing, and managing the company’s Social Media strategy to increase brand awareness, improve marketing efforts, and increase sales.

Roles and Responsibilities

• Design and implement a social media strategy to align with the client’s business goals.

• Create, edit, publish and share engaging content (e.g. original text, photos, videos, and news) that are cohesive to our brand voice.

• Be an active community manager by participating in discussions, communicating with followers/target audience, and responding to queries across social media platforms in a timely manner.

• Oversee social media accounts’ messaging, design, and layout.

• Develop brand awareness and create a strong online presence by implementing new features like promotions and competitions.

• Regularly monitor KPIs such as social media conversion rates, web traffic metrics, and SEO rankings.

• Work collaboratively with marketing, sales, and customer service to ensure brand consistency.

• Stay up-to-date with the latest social media trends, design tools, and applications.

• Research and handpick relevant influencers to potentially tap for campaign initiatives.

Requirements

• At least 3+ years of experience in a marketing role.

• Proven work experience as a Social Media Marketer/Community Manager.

• Hands-on experience in content management.

• Ability to deliver creative content and excellent copywriting skills.

• Knowledge of SEO, keyword research, and Google Analytics.

• Knowledge of online marketing channels.

• Familiarity with web design and a keen eye for detail.

• Excellent collaboration and communication skills.

• Excellent analytical skills.

• Great multitasking and time management skills.

• A Bachelor’s degree in Marketing or any related field.

Skills

• Social Media Marketing

• Copywriting

• Design

• Creativity

• Community Management

• Social Media Analytics

• Strategic Planning

• Content Creation

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What Is Social Media Marketing? 

Social media marketing is the use of social media channels – Facebook, TikTok, Instagram, etc. –  to build brand awareness, market products/services, expand reach, acquire new customers, and engage with a target market. Today, it is also a means to provide customer service and enhance customer experience. 

What makes social media marketing extremely important is its accessibility to everyday life, enabling organizations to reach high-volume targeted users, achieve interactive engagement, as well as obtain quality customer data. 

Thus, a great social media manager is essential in milking the depths of what social media can do for a business. Since social media has much-garnered success with marketing, it is an extremely saturated market. A social media manager must be able to cut through the noise and create a campaign that will stand out among competitors and truly create meaningful engagement.  

Social Media Management Tools 

Social media managers should be able to optimize campaigns with the use of social media management tools. Without familiarity with these tools, your social media campaigns may be significantly hindered from being effective and efficient. 

Here are some of the best social media management tools your candidate must be knowledgeable of: 

• Sprinklr
  Connects enterprises with customers across more than 25 social channels. It mainly focuses on social engagement by enabling teams to listen to customers and reach them at scale.

• Hootsuite
  Provides a means to manage multiple social media accounts, connect with a lot of social networks, and schedule posts in bulk. 

• Brandwatch
  An all-in-one solution that provides social media management, engagement, analytics, landing page builder, and customer experience management.
  

• Oktopost
  A tool that enables leads generation via social media for B2B marketers. It provides not only social media management but also a means to promote employee advocacy.

• Buffer
  Provides clean and insightful social media management tools, efficient customer service, and relevant content. 

• SocialPilot
  Provides white-label reports and suggests insightful content from several industries. 

• HubSpot
  Integrates other marketing efforts (other than social media) into one central platform to analyze performance across all marketing channels. 

Social Media Manager Certifications

Social media marketing certifications is a good plus for candidates to have, but it should not be a main or sole qualification. Some candidates may obtain certifications to make up for the lack of experience, so it’s best to be wary of those. 

Moreover, there are many social media marketing certifications available and easy to obtain. So we’ve curated a list of credible certifications to take note of: 

• Social Media Marketing Certification (HubSpot)

• Social Marketing Training (Hootsuite)

• Social Media Marketing (OMI)

• Facebook Blueprint Training (Facebook)

• Digital Marketing Nanodegree (Udacity)

• Marketing Leadership (Twitter Flight School)

• Social Media Marketing (LinkedIn Learning)

How Much Does a Social Media Manager Make? 

At the time of writing, Glassdoor indicates that the likely annual salary of brand strategists in the US ranges from $42,000 to US$65,000.