Having a presentable profile photo improves the average match rate by 65%.
Upload a professional-looking, front-facing, and centered photo. It should be colored with size 400px by 400px.
The description section of your profile will allow you to condense your skills and work experience into a short brief. This helps clients have an overview of your professional profile at a glance.
Add your professional experience details such as job title, company, industry, and employment dates.
Indicate your diploma/degree, other professional certifications (if any), institution name and education dates.
Clients frequently request for examples of past works. The likelihood of your profile being turned down is twice as high for profiles that do not include relevant past works.
For every bullet, the first word is capitalized and should always end with a period or full stop (.).
Use Oxford commas. For any list of three or more, a comma should be included before the conjunction.
Use the word “and” instead of using the ampersand symbol (&).
Use the word “include” instead of the colon symbol (:).
Avoid using the dash symbol (–). Replace it with words like “including” and “such as”.
Avoid abbreviations, i.e. MNCs, use “multinational corporations” instead.
To use an acronym, spell the full word first and follow with the acronym in parentheses.
Capitalize proper nouns, including, names of individuals, places, brands, and agencies.
A personal title will only be capitalized if it precedes a name. Avoid using an acronym for a personal title.
Ensure that all headlines are in the AP style title case.
Make your content description understandable by making it specific and informative. To keep your readers engaged, you may vary the sentence length and this helps you give better control over the tone’s content.
Using a simple language can ensure that your content will be clear to your readers. When complexed words are used the readability can get affected and sometimes cause confusion.
Use bullet points in your Work Experience and Education descriptions to communicate your achievements clearly.
Most clients tend to skim and scan when reviewing profiles. Tendencies are they look for keywords of what they are specifically looking for.
Include the most important information in your profile description to communicate to clients your most valuable skill set upfront.
Use an active voice in your descriptions to present your work in a straightforward manner.
Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.
Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime. Armed with data and analytics, agile teams are enabled to plan and respond to what the customer wants and how they experience the product or service.
As Director of Content Marketing and Social Media at Autodesk, Dusty DiMercurio oversees their award-winning publication, Redshift. Get a behind-the-scenes peek into how he works with industry experts and journalists to create best-in-class content.