Here’s a job description template to help you call for the content strategist you are looking for. Feel free to edit it to best suit your needs. To assess potential candidates, do also check out our hiring guide for content strategists, as well as interview questions you might use.
This is where you make one of the first impressions with prospective hires. You want to share a concise and memorable paragraph about your company and what candidates can expect from working with your team.
Here’s some information to include in your company introduction:
Tip: While you want to excite the candidate with highlights of your company, refrain from painting an unrealistic picture of your company or you may attract candidates for the wrong reasons.
The title that you decide to list for the position will attract different types of candidates. A ‘Content Strategist’s primary role is championing the brand-oriented editorial direction for the blog, while roles like ‘Digital Brand Specialist’, ‘Marketing Data Analyst’ and ‘Social Media/SEO Strategist’ may bring more specific but related skill sets to the table.
Digital Brand Specialists produce photos, videos, branding collaterals, infographics and other related visual content that strengthens your brand’s storytelling strength. They may also take charge of the brand’s creative direction, and work with freelancers to produce the required assets for marketing purposes. These candidates are expected to be familiar with the Adobe Suite.
Marketing Data Analysts are integral in leveraging content analytics to develop marketing strategy, and are in turn responsible for optimising existing assets and producing sharper campaigns as a result. While a Content Strategist is responsible for ensuring the delivery of content assets, the Marketing Data Analyst’s role is more specific, in particular with the ability to derive the ROI on content production.
While a Content Strategist may be a more general role that produces content across all the company’s channels, Social Media or SEO Strategists would be more familiar with producing and editing content specific to those two areas. Social Media Strategists may also play a role in community management, and SEO Strategists may also hold SEO marketing responsibilities.
The Content Strategist is a vital element in constructing a cohesive content strategy with a focus on user or consumer journey and persona development. Working with internal and external collaborators, you will also plan, oversee and execute the strategy from start to end. Supported by a creative and editorial resources, you will be responsible for aligning our brand narratives with the team’s content strategies and editorial decisions. You will also play the role of a creative and an editor, as you conceptualise and produce content assets that resonate with viewers across earned, owned and paid platforms, with the aim of driving business goals.
Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.
Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime. Armed with data and analytics, agile teams are enabled to plan and respond to what the customer wants and how they experience the product or service.
As Director of Content Marketing and Social Media at Autodesk, Dusty DiMercurio oversees their award-winning publication, Redshift. Get a behind-the-scenes peek into how he works with industry experts and journalists to create best-in-class content.